--- title: H.P. Lovecraft's Appeal Endures—Even TIME Tried to Immitate His Style description: Attendees at this week's NecronomiCon celebration will appreciate this 1973 attempt to channel the author canonical: https://time.com/3971514/h-p-lovecraft/ author: Lily Rothman article:opinion: false article:content_tier: free article:published_time: 2015-08-20T11:00:16.000Z article:modified_time: 2026-08-04T07:58:25.580Z article:section: History og:title: This 1973 TIME Article Is Written in the Style of H.P. Lovecraft og:description: Attendees at this week's Necronomicon celebration will appreciate the attempt og:url: https://time.com/3971514/h-p-lovecraft/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4297586b5360910c/69885c60e20a8743c1a8c6e6/150724-hp-lovecraft.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1561 og:image:height: 878 og:image:alt: H.P. Lovecraft og:type: article twitter:card: summary_large_image twitter:title: This 1973 TIME Article Is Written in the Style of H.P. Lovecraft twitter:description: Attendees at this week's Necronomicon celebration will appreciate the attempt twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4297586b5360910c/69885c60e20a8743c1a8c6e6/150724-hp-lovecraft.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Read a TIME Article Written in the Style of H.P. Lovecraft > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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Subscriptions are at time.com/subscribe-agent. #### What is included in a TIME print and digital subscription? The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent. #### What is the difference between TIME's digital and print plans? Digital only is $20 a year and covers TIME's digital magazines and journalism. Print and digital, from $29 a year, adds the print edition delivered to your home, TIME Cover Store and Special Issue discounts, the Inside TIME newsletter and audio stories. #### Is TIME a reliable news source? TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ## Video: The Top 5 Underrated Sci-Fi Movie Masterpieces [Watch (HLS stream): The Top 5 Underrated Sci-Fi Movie Masterpieces](https://cdn.jwplayer.com/manifests/xe99vdU4.m3u8) (4:45)  _Published 2010-01-11. Steven James Snyder, Techland's resident movie geek, outlines the top 5 most under-rated sci-fi movies of all time_  by [Lily Rothman](https://time.com/author/lily-rothman/)  ## Lily Rothman Rothman is managing editor at TIME. Aug 20, 2015 11:00 AM UTC  H.P. Lovecraft, (1890-1937), American writer, circa 1934. H.P. Lovecraft, (1890-1937), American writer, circa 1934. Everett Collection  by [Lily Rothman](https://time.com/author/lily-rothman/)  ## Lily Rothman Rothman is managing editor at TIME. Aug 20, 2015 11:00 AM UTC Starting on Thursday, fans of the writer H.P. Lovecraft will gather in his hometown of Providence, R.I., for the annual NecronomiCon festival, this year marking what would have been Lovecraft’s 125th birthday. For an author of rather niche specialty—supernatural horror—his staying power within the culture has been impressive. In 1973, when new editions of several Lovecraft works were released, TIME’s Philip Herrera decided to get to the bottom of that appeal. Lovecraft’s talent, he decided, was a combination of “mesmeric” prose and the insight to know that inexplicable evil was scarier than any monster. Rather than rely on vampires or other stock demons, he turned to the “more intimate horror” of ancient and pervasive power that all our modernity could do nothing to stop. But, in order to reach that conclusion, Herrera really got into the spirit of things. Instead of writing a straightforward review, he summoned the image of three nightmares set at the Providence cemetery, each of which reveals something new about Lovecraft. And, in describing those dreams, he channeled Lovecraft’s signature style, to amusing results: --- > “” --- **_Read the full story here, in the TIME Vault:_** [The Dream Lurker](http://time.com/vault/issue/1973-06-11/page/119/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3971514/h-p-lovecraft/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3971514/h-p-lovecraft/"},"headline":"Read a TIME Article Written in the Style of H.P. 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