--- description: The fast-food giant only just started testing it, but may roll out all-day breakfast this fall. title: McDonald's All-day Breakfast Is Coming image: https://static.time.com/v3/assets/bltea6093859af6183b/blt70923e031189b360/69868b0806f2c1445532e6f9/94649109.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close # McDonald's All-day Breakfast Is Coming by [Daniel Roberts / Fortune](/author/fortune/) ## Daniel Roberts / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Jul 22, 2015 2:19 PM CUT  A sausage Egg McMuffin meal with hash browns and Premium Roast coffee is arranged for a photo in a McDonald's restaurant in Hillside, N.J., on April 13, 2007. A sausage Egg McMuffin meal with hash browns and Premium Roast coffee is arranged for a photo in a McDonald's restaurant in Hillside, N.J., on April 13, 2007.Jeff Zelevansky—Bloomberg/Getty Images by [Daniel Roberts / Fortune](/author/fortune/) ## Daniel Roberts / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Jul 22, 2015 2:19 PM CUT Well, that was fast: just months after it began testing an all-day breakfast menu in some markets [in April,](http://fortune.com/2015/03/30/mcdonalds-all-day-breakfast/ "undefined") McDonald’s is eyeing October to roll out the option nationwide. The [_Wall Street Journal_](http://www.marketwatch.com/story/mcdonalds-could-offer-all-day-breakfast-nationwide-in-october-2015-07-21-171034229 "undefined")has the details on a memo McDonald’s sent on Tuesday to all U.S. employees and franchisees that alerted them to be ready. The memo was sent by LeAnn Richards, a franchisee in Tucson who led a task-force studying the success of all-day breakfast. (The result: people love it.) McDonald’s began the testing in San Diego in April, then [quickly expanded](http://fortune.com/2015/06/19/mcdonalds-breakfast-allday/ "undefined") to 12 locations in Mississippi, then to stores in Nashville. McDonald’s has been struggling[ for more than two years, with Q1 2015 earnings, down for the sixth consecutive quarter.](http://fortune.com/2015/01/23/mcdonalds-us-sales-slide/ "undefined") That was in April, two months after it fired CEO Don Thompson. (The company’s financial woes were chronicled in a December 2014 _Fortune_ [cover story](http://fortune.com/2014/11/12/can-mcdonalds-get-its-mojo-back/ "undefined").) Can egg McMuffins and orange juice buoy the food giant back to growth? It had better, since other efforts have not done the trick: McDonald’s franchisees, in a recent survey, [said the turnaround isn’t working](http://fortune.com/2015/07/17/mcdonalds-franchise-owners-turnaround/ "undefined"), leading one analyst to give the company the worst six-month outlook he had seen in 21 years. Thus, new CEO Steve Easterbrook is placing high hopes on the power of breakfast—for lunch and dinner. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3967492/mcdonalds-all-day-breakfast/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3967492/mcdonalds-all-day-breakfast/"},"headline":"McDonald's All-day Breakfast Is Coming","datePublished":"2015-07-22T14:19:27.000Z","dateModified":"2026-02-22T09:28:10.997Z","description":"The fast-food giant may roll out all-day breakfast as soon as October.","url":"https://time.com/3967492/mcdonalds-all-day-breakfast/","keywords":["breakfast","Mcdonald's","Fast Food","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt70923e031189b360/69868b0806f2c1445532e6f9/94649109.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Daniel Roberts / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt70923e031189b360/69868b0806f2c1445532e6f9/94649109.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"A sausage Egg McMuffin meal with hash browns and Premium Roast coffee is arranged for a photo in a McDonald's restaurant in Hillside, N.J., on April 13, 2007.","caption":"A sausage Egg McMuffin meal with hash browns and Premium Roast coffee is arranged for a photo in a McDonald's restaurant in Hillside, N.J., on April 13, 2007.","creditText":"Jeff Zelevansky—Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3967492/mcdonalds-all-day-breakfast/","name":"McDonald's All-day Breakfast Is Coming"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Our food. Your questions. What are McDonald’s fries made of?","description":"Our food. Your questions. What are McDonald’s fries made of?","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/nGOOAY0j/poster.jpg?width=720","uploadDate":"2015-01-20T22:40:44.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/nGOOAY0j.m3u8","embedUrl":"https://time.com/3967492/mcdonalds-all-day-breakfast/","duration":"PT5M5S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3967492/mcdonalds-all-day-breakfast/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```