July 20, 2015 12:26 PM EDT

A music festival in Transylvania is offering discounted tickets for concert-goers who donate blood.

The Untold Festival, which runs from July 30 to August 2, is offering a 30% discount to attendees who donate blood at one of Romania’s blood centers by July 24. Some who donate at specific mobile clinics could get free one-day tickets, the Guardian reports.

The concert planners were reportedly hoping to incorporate the region’s connection to Dracula, and decided blood donation would be a viable option, especially since Romania ranks low in active blood donors.

The campaign is called “Pay With Blood.”

[The Guardian]

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