A music festival in Transylvania is offering discounted tickets for concert-goers who donate blood.
The Untold Festival, which runs from July 30 to August 2, is offering a 30% discount to attendees who donate blood at one of Romania’s blood centers by July 24. Some who donate at specific mobile clinics could get free one-day tickets, the Guardian reports.
The concert planners were reportedly hoping to incorporate the region’s connection to Dracula, and decided blood donation would be a viable option, especially since Romania ranks low in active blood donors.
The campaign is called “Pay With Blood.”