--- title: Vintage Car Values Inflated By Social Media description: Thanks Instagram, Facebook, Twitter, etc. canonical: https://time.com/3964522/classic-cars-social-media/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2015-07-20T15:19:21.000Z article:modified_time: 2026-02-22T09:23:57.788Z article:section: Business og:title: How A Tweet Can Make Your Classic Ferrari More Valuable og:description: Celebrity social media posts are boosting vintage car prices. og:url: https://time.com/3964522/classic-cars-social-media/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt832d054de1ef44ee/69869fb51eebf7128637244a/bohhams-ferrari.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Ferrari Bonhams og:type: article twitter:card: summary_large_image twitter:title: How A Tweet Can Make Your Classic Ferrari More Valuable twitter:description: Celebrity social media posts are boosting vintage car prices. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt832d054de1ef44ee/69869fb51eebf7128637244a/bohhams-ferrari.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # How A Tweet Can Make Your Classic Ferrari More Valuable by [TIME Staff](/author/time-staff/) ## TIME Staff Jul 20, 2015 3:19 PM CUT  Bonhams by [TIME Staff](/author/time-staff/) ## TIME Staff Jul 20, 2015 3:19 PM CUT For the wealthiest car collectors, a picture isn’t just worth a thousand words. It can also boost that vintage vehicle’s value by thousands of dollars. That’s the takeaway from an [analysis](http://www.bloomberg.com/news/articles/2015-07-20/report-vintage-car-values-are-boosted-by-social-media "undefined") by Black Book, which finds social networks like Instagram are helping drive up the valuations of certain exotic cars. Bloomberg reports that from 1977 through 2008, three of the most iconic cars on the planet – the Aston Martin DB5 coupe, the Ferrari 250 GTL, and the Mercedes-Benz 300SL Gullwing – appreciated in value by 5% annually. Each year since 2008, however, they’ve appreciated as much as 60%. Part of the increase is also due to an improving economy, but Bloomberg asserts photos uploaded onto Facebook and other sites by wealthy celebrities are fueling some of the interest as well. So if that vintage car you wanted to sell is commanding a healthy profit, perhaps it is best to send a “thank you” tweet to David Beckham. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3964522/classic-cars-social-media/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3964522/classic-cars-social-media/"},"headline":"How A Tweet Can Make Your Classic Ferrari More Valuable","datePublished":"2015-07-20T15:19:21.000Z","dateModified":"2026-02-22T09:23:57.788Z","description":"Celebrity social media posts are boosting classic car prices","url":"https://time.com/3964522/classic-cars-social-media/","keywords":["Social Media","facebook","twitter","Instagram","Automobiles","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt832d054de1ef44ee/69869fb51eebf7128637244a/bohhams-ferrari.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt832d054de1ef44ee/69869fb51eebf7128637244a/bohhams-ferrari.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Ferrari Bonhams","caption":"Ferrari Bonhams","creditText":"Bonhams","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3964522/classic-cars-social-media/","name":"How A Tweet Can Make Your Classic Ferrari More Valuable"}}]}] ```