Amazon’s recent “Prime Day” is the latest in a series of retailer-created sale events designed to move merchandise.
Started by eBay in 2007, this event occurs on the second Monday of December. It pulled in sales of $1.6 billion in 2014.
E-commerce titan Alibaba created this Nov. 11 event as an anti–Valentine’s Day holiday for China’s single population. Last year it racked up $9 billion in sales.
Home Depot’s event, which began as a 24-hour sale in 2010, now encompasses a full seven days of deals.
BLACK FRIDAY IN JULY
The tradition of offering door-buster deals in the middle of summer (under “Black Friday” branding) was started by Target in 2010; it has since been adopted by Best Buy and others.
This appears in the July 27, 2015 issue of TIME.
- Inside Mississippi's Last Abortion Clinic—and the Biggest Fight for Abortion Rights in a Generation
- Do Current COVID-19 Tests Still Detect Omicron?
- The First U.S. Offshore Wind Farm Could Be a Lifeline for Struggling New England Cities
- Welcome to TV's Era of Peak Redundancy
- The Key Role a Local Newspaper Played in the Trial Over Ahmaud Arbery's Murder
- TIME's Top 100 Photos of 2021
- 2021: The Year the Grift Kept Giving