Amazon is celebrating its 20th birthday Wednesday with Prime Day, 24 hours of big discounts on items like televisions, tablets, household goods and more. But why the sudden Cyber Monday in July? Watch TIME Deputy Tech Editor Alex Fitzpatrick explain why the online shopping giant decided to drop prices for a huge one day sale.
Read next: This Week’s Best Deals: Big Sales from Amazon, Walmart, Target, Levi’s
Download TIME’s mobile app for iOS to have your world explained wherever you go
More Must-Reads From TIME
- Why House Democrats Refused to Save McCarthy
- The 100 Best Mystery and Thriller Books of All Time
- Inside One Indian iPhone Factory
- What Happens to Diane Feinstein's Senate Seat
- Self-Silencing Is Making Women Sick: Essay
- The Enduring Charm of John Grisham
- Kerry Washington: The Story of My Abortion
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time