July 15, 2015 7:28 AM EDT

Amazon is celebrating its 20th birthday Wednesday with Prime Day, 24 hours of big discounts on items like televisions, tablets, household goods and more. But why the sudden Cyber Monday in July? Watch TIME Deputy Tech Editor Alex Fitzpatrick explain why the online shopping giant decided to drop prices for a huge one day sale.

Read next: This Week’s Best Deals: Big Sales from Amazon, Walmart, Target, Levi’s

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Write to Alex Fitzpatrick at alex.fitzpatrick@time.com and Arpita Aneja at arpita.aneja@time.com.

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