By Alex Fitzpatrick and Arpita Aneja
Amazon is celebrating its 20th birthday Wednesday with Prime Day, 24 hours of big discounts on items like televisions, tablets, household goods and more. But why the sudden Cyber Monday in July? Watch TIME Deputy Tech Editor Alex Fitzpatrick explain why the online shopping giant decided to drop prices for a huge one day sale.
Read next: This Week’s Best Deals: Big Sales from Amazon, Walmart, Target, Levi’s
Download TIME’s mobile app for iOS to have your world explained wherever you go
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Arpita Aneja at arpita.aneja@time.com