• Politics

Here’s Which 2016 Candidate’s Book Sold the Most Copies

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Who is winning the presidential campaign book primary?

A number of 2016 candidates have released books over the last year, with varying levels of success. So far, none of the Republican candidates have matched former Secretary of State Hillary Clinton Hillary Clinton’s memoir, but it came out in mid-2014 so it’s been on the market the longest.

Here’s how the most recent books by 2016 presidential candidates stack up, based on release-to-date sales figures from Nielsen BookScan:

1. Hillary Clinton, Hard Choices

Release date: June 10, 2014

RTD sales: 280,000

2. Mike Huckabee, God, Guns, Grits, and Gravy

Release date: January 20, 2015

RTD sales: 66,000

3. Ben Carson, You Have a Brain: A Teen’s Guide To T.H.I.N.K.B.I.G.

Release date: February 3, 2015

RTD sales: 23,000

4. Ted Cruz, A Time For Truth

Released date: June 30, 2015

RTD sales: 12,000

5. Rand Paul, Taking a Stand

Release date: May 26, 2015

RTD sales: 9,000

6. Marco Rubio, American Dreams

Release date: January 13, 2015

RTD sales: 8,000

7. Rick Santorum, Bella’s Gift

Release date: February 17, 2015

RTD sales: 6,000

8. Carly Fiorina, Rising to the Challenge

Release date: May 5, 2015

RTD sales: 3,000

See the Covers of the 2016 Presidential Hopefuls' Memoirs

Hillary Clinton Hard Choices memoir
The cover of former Secretary of State Hillary Clinton's 2014 book "Hard Choices" is a classic of the political memoir genre: The politician's face, front and center with a strong but vague title beneath.
Carly Fiorina tough choices memoir
Former Hewlett-Packard CEO Carly Fiorina's 2007 book "Tough Choices" followed the same playbook as Clinton's, even down to the similar titles.
ben carson one nation memoir
Retired neurosurgeon Ben Carson's 2014 book "One Nation" is a variation on the theme, the crossed arms and the subtitle underlining the message, since he's not been a politician before.
george pataki where i come from autobiography
Former New York Gov. George Pataki's 1998 autobiography, "Pataki," presents him as such a towering figure that he doesn't even need a regular title.
Marco Rubio American Son memoir
Other politicians go for a softer touch with a more autobiographical book to help voters learn more about who they are, as in Florida Sen. Marco Rubio's 2013 memoir, "An American Son."
Lindsey Graham My Story ebook memoir
South Carolina Sen. Lindsey Graham's 2015 e-book, "My Story," takes a similar approach.
Rick Santorum autobiography memoir
Former Pennsylvania Sen. Rick Santorum's 2005 book, "Rick Santorum," is less autobiographical, but the cover also goes for the soft touch.
Mike Huckabee God Guns Grits Gravy memoir
Some books zero in on a specific image. Former Arkansas Gov. Mike Huckabee's 2015 book, "God, Guns, Grits and Gravy" and the photo of him, tieless, in a pastoral scene, sells him as an avatar of rural America.
Rick Perry On My Honor memoir
Former Texas Gov. Rick Perry's 2014 book defends the Boy Scouts, reinforcing the fact that he's an Eagle Scout and a cultural conservative.
Donald Trump The Art of the Deal book
And business mogul Donald Trump's 1988 book, "The Art of the Deal," sells his image as a dealmaker so much that he still references it today.
John Kasich Stand for Something memoir
Other candidates aim to show they are leaders, as in Ohio Gov. John Kasich's 2006 book, "Stand for Something."
Rand Paul Taking a Stand memoir
Kentucky Sen. Rand Paul's 2015 book, "Taking a Stand," goes a similar route, though the subtitle, "Moving Beyond Partisan Politics," gives it a slightly different spin.
Books Ted Cruz
Texas Sen. Ted Cruz's 2015 book also pitches him as a truth teller, with a casual portrait and the title "A Time for Truth."
Lincoln Chafee Against the Tide memoir
Former Rhode Island Gov. Lincoln Chafee's 2010 book, "Against the Tide," also promotes him as willing to go it alone, in this case referencing his vote against the Iraq war.
Scott Walker Unintimidated memoir
Wisconsin Gov. Scott Walker's 2014 book, "Unintimidated," goes the same route, promoting his fight against labor unions.Penguin Group/AP
Bobby Jindal Leadership and Crisis memoir
And Louisiana Gov. Bobby Jindal's 2010 book, "Leadership and Crisis," adds a photo of first responders to bring to mind natural disasters.
Bernie Sanders Outsider at the House memoir
But the cover of Vermont Sen. Bernie Sanders' 1998 memoir shows that he really does go his own way. It breaks all the design rules, looking more like an airport thriller.

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Write to Tessa Berenson Rogers at tessa.Rogers@time.com