--- description: Watch an exclusive clip from the next episode of CNN's 'The Seventies' title: Ronald Reagan and Jimmy Carter: See Their Rises to Political Fame image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc1ca467f2d2c6cf9/69885aa40a4a2254f09c51eb/seventies-reagan.png?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  * [History](/section/history/) ## History Update your preferences in [Account Settings](/account/preferences/) Close * [White House](/tag/white-house/) ## White House Update your preferences in [Account Settings](/account/preferences/) Close # See How Ronald Reagan and Jimmy Carter Became Presidential Contenders  by [Lily Rothman](/author/lily-rothman/)  ## Lily Rothman Update your preferences in [Account Settings](/account/preferences/) Close Rothman is managing editor at TIME. Jul 13, 2015 7:00 PM CUT  A shot of Ronald and Nancy Reagan as seen on CNN's 'The Seventies' A shot of Ronald and Nancy Reagan as seen on CNN's 'The Seventies'CNN's 'The Seventies'  by [Lily Rothman](/author/lily-rothman/)  ## Lily Rothman Update your preferences in [Account Settings](/account/preferences/) Close Rothman is managing editor at TIME. Jul 13, 2015 7:00 PM CUT By the summer of 1976, the pool of potential presidential candidates had winnowed to three: incumbent Gerald Ford, his Republican challenger Ronald Reagan and the Democrat Jimmy Carter. It was a situation tailor-made for the post-Watergate world, as shown in this exclusive clip from the upcoming episode of CNN’s [_The Seventies_](http://www.cnn.com/shows/the-seventies "undefined"), which airs on Thursdays at 9:00 pm. Here’s how TIME handicapped the field at the time: --- > “” --- **_Read the June 21, 1976, issue of TIME, here in the TIME Vault:_** [Our Next President (Pick One)](http://time.com/vault/issue/1976-06-21/page/1/ "undefined") ### Front Row Seat at the Reagan White House  Cheers "After Walter Cronkite's last interview with the President as the anchor of the CBS Evening News, there was a little celebration in the room off the Oval Office," recounts photographer Diana Walker. "White House staffers, including Vice President Bush, enjoyed a good laugh over a joke that has never become public." Diana Walker for TIME  Tickled Pink The British Queen makes a joke at a 1983 state dinner. "I came without a tripod that evening," recalls Walker. "I remember borrowing a monopod, which I promptly broke. I could only get it halfway up, so I took this picture almost sideways and doubled over — and not from laughter." Diana Walker for TIME  Always the Gentleman "I always felt the President had old-fashioned manners, as in this photo, where he leans over to ask his First Lady to dance at one of the balls held in their honor during the 1985 Inauguration." Diana Walker for TIME  Positive Sign "A pool of photographers stood vigil in the driveway of the hospital for days after President Reagan's cancer surgery in 1985\. Suddenly, two windows opened. Using very long telephoto lenses, we were able to shoot this picture of the upbeat President, indicating everything was A-O.K. — a very reassuring image for the front pages of newspapers around the world." Diana Walker for TIME  Ever the Showman "Reagan still had that Hollywood touch, always completely comfortable in front of a crowd. Here, he looks like he's about to break into an old soft-shoe at Rickman High School, where he was made an honorary Kewpie, the school's mascot." Diana Walker for TIME  Pledge of Allegiance "This was such a perfect photo op of the President and First Lady under the guns of the U.S.S. Iowa during a Fourth of July celebration — it looked much like a Busby Berkeley musical! I thought everyone would break into a dance any moment!" Diana Walker for TIME  Hail Fellow "Look at the way Reagan holds Mikhail Gorbachev's hand during the U.S.S.R. leader's first visit to the White House, in 1987\. You could tell they were going to be friends." Diana Walker for TIME  Well WIsher "Mrs. Reagan had been diagnosed with breast cancer and had been successfully operated on. There seemed something so poignant to me about this image of the President heading to the helicopter to visit the First Lady, carrying an enormous get-well card from the staff under one arm and a small basket of cookies in the other." Diana Walker for TIME  Crowd Pleaser "Reagan was the only politician I've ever known who dared take a hat, oblivious to its size, cock it to the side and charm everyone. Here, he's seen speaking before the National Law Enforcement Council, where he dons a trooper's hat presented to him by the association." Diana Walker for TIME ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3955771/seventies-carter-ronald-reagan/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3955771/seventies-carter-ronald-reagan/"},"headline":"See How Ronald Reagan and Jimmy Carter Became Presidential Contenders","datePublished":"2015-07-13T19:00:40.000Z","dateModified":"2026-05-11T05:02:31.529Z","description":"Watch an exclusive clip from the next episode of CNN's 'The Seventies'","url":"https://time.com/3955771/seventies-carter-ronald-reagan/","keywords":["White House","Television","politics","Election"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc1ca467f2d2c6cf9/69885aa40a4a2254f09c51eb/seventies-reagan.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Lily Rothman","jobTitle":"Rothman is managing editor at TIME.","url":"https://time.com/author/lily-rothman/"}],"articleSection":"History","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc1ca467f2d2c6cf9/69885aa40a4a2254f09c51eb/seventies-reagan.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Seventies - Reagan","caption":"A shot of Ronald and Nancy Reagan as seen on CNN's 'The Seventies'","creditText":"CNN's 'The Seventies'","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/history/","name":"History"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/white-house/","name":"White House"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3955771/seventies-carter-ronald-reagan/","name":"See How Ronald Reagan and Jimmy Carter Became Presidential Contenders"}}]}] ```