--- description: Apparel maker J. Crew quietly announced the opening of a "value-driven" store, the first in a new chain of stores that will attempt to drum up new sales among budget-conscience shoppers title: New 'Value-Driven' J. Crew Store Slips Quietly Downmarket image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5f123e0b0e2b2b09/69885a82cd1bbac1036fc3a6/j-crew-store-exterior.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Retail](/tag/retail/) ## Retail Update your preferences in [Account Settings](/account/preferences/) Close # J. Crew Quietly Slips Downmarket With New 'Value-Driven' Store  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Jul 11, 2015 4:50 PM CUT  J. Crew Group Inc. signage is displayed outside of a retail store in New York on March 1, 2011. J. Crew Group Inc. signage is displayed outside of a retail store in New York on March 1, 2011.Jin Lee—Bloomberg/Getty Images  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Jul 11, 2015 4:50 PM CUT Apparel maker J. Crew quietly announced the opening of a “value-driven” store, the first in a new chain of retail spots that will try to drum up sales among budget-conscience shoppers. The new chain, dubbed J. Crew Mercantile, will debut in a Dallas shopping center in July, and will feature merchandise that will “make the collection even more accessible to customers,” the company [said](http://www.prnewswire.com/news-releases/jcrew-group-inc-announces-opening-of-jcrew-mercantile-300111603.html "undefined") in a statement. The announcement comes amid flagging sales for the retailer, which [dropped](http://www.prnewswire.com/news-releases/jcrew-group-inc-announces-first-quarter-fiscal-2015-results-300093660.html "undefined") by 5% in the first quarter of the year and have prompted a [shakeup](http://www.prnewswire.com/news-releases/jcrew-group-inc--announces-organizational-changes-and-business-improvement-initiatives-300097357.html "undefined") across the executive suite. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3954582/j-crew-mercantile-new-store/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3954582/j-crew-mercantile-new-store/"},"headline":"J. 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