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A Canadian man flew high in the sky on Sunday on a lawn chair attached to around 110 helium balloons.

CBC News reports that Daniel Boria did the stunt to gain attention for his cleaning products business. Police didn’t think it was very charming, however, as they arrested Boria.

Boria reportedly intended to parachute off the lawn chair into the Calgary Stampede, an annual rodeo in the area. However, he missed and ended up in a field.

The lawn chair and balloons may still be in the air.

[CBC News]

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