--- title: Hannibal Buress Promotes Shark Week on Conan: Video description: "I don't want to have a fancy shark costume because I want people to be able to relate to me" canonical: https://time.com/3944574/hannibal-buress-shark-week-conan/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2015-07-02T15:02:36.000Z article:modified_time: 2026-04-13T07:21:44.210Z og:title: Watch Hannibal Buress's Ridiculously Terrible Shark Week Promo og:description: Featuring the world's worst shark costume og:url: https://time.com/3944574/hannibal-buress-shark-week-conan/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Watch Hannibal Buress's Ridiculously Terrible Shark Week Promo twitter:description: Featuring the world's worst shark costume twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Watch Hannibal Buress's Ridiculously Terrible Shark Week Promo by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Jul 2, 2015 3:02 PM UTC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Jul 2, 2015 3:02 PM UTC The hilarious beacon of human perfection known as Hannibal Buress stopped by _Conan_ Wednesday night, where he revealed that he’ll be using Discover Channel’s Shark Week to promote his new show, _Why? With Hannibal Buress._ Buress explains to Conan that he’s really trying to “get the shark audience. They’re very passionate.” He then was kind enough to share one of his pre-recorded advertisements, which is probably the worst advertisement of all time, featuring the worst shark costume of all time. “It was deliberate, Conan, to have a horrible shark costume,” Buress explains, “because I don’t want to have a fancy shark costume because I want people to be able to relate to me.” He further clarifies this concept: “It’s like millionaires that drive Priuses. Because that’s a garbage car.” _Read next:_ [_The People and Animals With the Best Shark Costumes for Shark Week_](http://time.com/3108726/shark-week-dog-cats-babies-shark-costumes/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3944574/hannibal-buress-shark-week-conan/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3944574/hannibal-buress-shark-week-conan/"},"headline":"Watch Hannibal Buress's Ridiculously Terrible Shark Week Promo","datePublished":"2015-07-02T15:02:36.000Z","dateModified":"2026-04-13T07:21:44.210Z","description":"\"I don't want to have a fancy shark costume because I want people to be able to relate to me\"","url":"https://time.com/3944574/hannibal-buress-shark-week-conan/","keywords":["Newsfeed","Television"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3944574/hannibal-buress-shark-week-conan/","name":"Watch Hannibal Buress's Ridiculously Terrible Shark Week Promo"}}]}] ```