--- description: https://youtu.be/Z-48u_uWMHY Fresh off playing the BET Awards last weekend and his stirring performance of “Alright,” Kendrick Lamar unveiled the video for his latest single. The... title: Watch Kendrick Lamar’s Provocative New Music Video for ‘Alright’ image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbe5e0cca0e6b9955/698859333c1639cc09458a90/kendrick-lamar.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close # Watch Kendrick Lamar's Provocative New Music Video for 'Alright' by [Will Robinson / Entertainment Weekly](/author/entertainment-weekly/) ## Will Robinson / Entertainment Weekly Update your preferences in [Account Settings](/account/preferences/) Close Jun 30, 2015 11:00 PM CUT  by [Will Robinson / Entertainment Weekly](/author/entertainment-weekly/) ## Will Robinson / Entertainment Weekly Update your preferences in [Account Settings](/account/preferences/) Close Jun 30, 2015 11:00 PM CUT Fresh off playing the BET Awards [last weekend](http://www.ew.com/article/2015/06/28/bet-awards-best-moments "undefined") and his stirring performance of “Alright,” Kendrick Lamar unveiled the video for his latest single. The scope of the 7-minute short film by Colin Tilley goes far beyond the high-concept [“King Kunta” video](http://www.ew.com/article/2015/04/01/kendrick-lamar-goes-back-compton-king-kunta-video-watch "undefined"). Sure, Lamar does crazy things, like ride around in a car throwing $100 bills while doing donuts in an Oakland parking lot, cutting to hovering and standing atop street lights outside Los Angeles’ STAPLES Center. The video echoes the message of “Alright,” enhanced by stark images of the police’s relationship with black America. It’s simultaneously visually stunning, harrowing, and beautiful. Watch the video above. _This_ [_article_](http://www.ew.com/article/2015/06/30/kendrick-lamar-alright-music-video "undefined") _originally appeared on_ [_EW.com_](http://www.ew.com/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3942573/kendrick-lamar-alright-music-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3942573/kendrick-lamar-alright-music-video/"},"headline":"Watch Kendrick Lamar's Provocative New Music Video for 'Alright'","datePublished":"2015-06-30T23:00:25.000Z","dateModified":"2026-02-22T08:41:20.969Z","description":"https://youtu.be/Z-48u_uWMHY Fresh off playing the BET Awards last weekend and his stirring performance of “Alright,” Kendrick Lamar unveiled the video for his latest single. The...","url":"https://time.com/3942573/kendrick-lamar-alright-music-video/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbe5e0cca0e6b9955/698859333c1639cc09458a90/kendrick-lamar.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Will Robinson / Entertainment Weekly"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbe5e0cca0e6b9955/698859333c1639cc09458a90/kendrick-lamar.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"kendrick-lamar","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3942573/kendrick-lamar-alright-music-video/","name":"Watch Kendrick Lamar's Provocative New Music Video for 'Alright'"}}]}] ```