June 27, 2015 9:57 AM EDT

A new hashtag, #UrbanOutfittersbelike, is going viral on Twitter mocking the retail chain Urban Outfitters for charging high price tags for strange or otherwise inexpensive items.

According to CNNMoney, the hashtag appeared to start after a user tweeted a picture of pricey hair bands.

Soon, #UrbanOutfittersbelike was spreading, with people tweeting photos of objects with hefty price tags.

Urban Outfitters did not immediately respond to requests for comment. But who wouldn’t want this $55 pizza pool float?

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