HOW TO USE THIS “PRINTERACTIVE”
On the following two pages, you’ll see something a little unusual for a magazine: an interactive quiz in which you fold the page to get information about the political leanings of your shopping habits and taste in pets. This quiz is based on data available at time.com/shoppolitics.
1 Carefully tear out the facing page and place it on a flat surface.
2 You’ll see a circle that is half-red, half-blue. This will update as you fold, becoming more red or blue. To start, fold the lower right corner up to the dark line.
3 The first question asks you to fold along line A or B. Let’s say you choose A: fold the page and align the edges of the circle on the other side with the circle in the center.
4 This will change the composition of the circle and reveal a new question with another set of lines to fold along.
5 Keep going until you see DONE!
[The following text appears within a diagram. Please see hardcopy or PDF for actual diagram.]
ABOUT THE QUESTIONS
While this quiz is less than scientific, the questions are based on data and research about how consumers’ preferences align with their politics. Many people are exceptions to the rule. But over large samples, for example, conservatives do show a stronger preference than liberals for dogs–and so forth.
B B B
D D D D
When you see this, you’re …
As you fold, this circle will get more red or blue
To START, fold the bottom right corner up to the solid black line along this crease
B: Action movies
B B B
D D D D
I’d sooner shop at:
G G G G G
NOTHING TO SEE HERE! PLEASE SEE OTHER SIDE
C C C C
I’d rather go to:
A: Dunkin’ Donuts
A A A A A A A A A A
B B B B B B B B
D D D D D D D
I’d rather have a:
H H H H
D D D
C: J.C. Penney
D: American Apparel
E E E E
This appears in the July 06, 2015 issue of TIME.