--- description: "I don't wear make-up for others, I wear it for myself" title: Here's Why Women Are Posting Selfies With Makeup On Half of Their Faces image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Here's Why Women Are Posting Selfies With Makeup On Only Half of Their Faces by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Update your preferences in [Account Settings](/account/preferences/) Close Jun 24, 2015 10:02 PM CUT by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Update your preferences in [Account Settings](/account/preferences/) Close Jun 24, 2015 10:02 PM CUT Last month, the popular beauty blogger known as NikkieTutorials shared [a video](https://www.youtube.com/watch?feature=player%5Fembedded&v=a4Ov8qvZ2%5Fw "undefined") about the “power of makeup.” She said many people shame women who love makeup, claiming that they’re only wearing it to impress men or hide their insecurities. In response to these critics, Nikkie decided to make one half of her face “full-on flame” and leave the other half “raw, unedited, nothing, me.” Since then, other women have been inspired to share their love for makeup by posting similar photos of their own half made-up faces. They’ve mostly been sharing their selfies on Instagram, with the hashtag #ThePowerOfMakeup, along with personal reasons for loving mascara, lipstick, foundation and more: ### PHOTOS: See the Same Woman Photoshopped in Different Countries  Argentina (left), Original Photo (right) Courtesy of Esther Honig  Australia (left), Original Photo (right) Courtesy of Esther Honig  Bangladesh (left), Original Photo (right) Courtesy of Esther Honig  Philippines (left), Original Photo (right) Courtesy of Esther Honig  Bulgaria (left), Original Photo (right) Courtesy of Esther Honig  Germany (left), Original Photo (right) Courtesy of Esther Honig  India (left), Original Photo (right) Courtesy of Esther Honig  Kenya (left), Original Photo (right) Courtesy of Esther Honig  Morocco (left), Original Photo (right) Courtesy of Esther Honig  U.S.A. (left), Original Photo (right) Courtesy of Esther Honig ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3934629/half-makeup-selfies-thepowerofmakeup/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3934629/half-makeup-selfies-thepowerofmakeup/"},"headline":"Here's Why Women Are Posting Selfies With Makeup On Only Half of Their Faces","datePublished":"2015-06-24T22:02:52.000Z","dateModified":"2026-05-11T04:47:21.088Z","description":"\"I don't wear make-up for others, I wear it for myself\"","url":"https://time.com/3934629/half-makeup-selfies-thepowerofmakeup/","keywords":["Newsfeed","Internet"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3934629/half-makeup-selfies-thepowerofmakeup/","name":"Here's Why Women Are Posting Selfies With Makeup On Only Half of Their Faces"}}]}] ```