--- title: TV: How 'Mad Men' Finale's Coke Scene Became a Reality description: It took the show's creator Matthew Weiner "a couple of years" to make the famous scene happen canonical: https://time.com/3933680/mad-men-finale-coca-cola-negotiation/ author: Entertainment Weekly article:opinion: false article:content_tier: free article:published_time: 2015-06-24T14:35:27.000Z article:modified_time: 2026-05-11T05:02:51.146Z article:section: Entertainment og:title: Mad Men's Creator Spent 'a Couple of Years' Approving That Coke Finale og:description: It was easier said than done, according to Jon Hamm og:url: https://time.com/3933680/mad-men-finale-coca-cola-negotiation/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9ecf2c03623eb07d/69884cf55f570f3a8ab1b2b6/959a69f0-8d07-8b2a-c8d2-a5b88dd25b34_mm713-07.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Jon Hamm as Don Draper in AMC's Mad Men. og:type: article twitter:card: summary_large_image twitter:title: Mad Men's Creator Spent 'a Couple of Years' Approving That Coke Finale twitter:description: It was easier said than done, according to Jon Hamm twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9ecf2c03623eb07d/69884cf55f570f3a8ab1b2b6/959a69f0-8d07-8b2a-c8d2-a5b88dd25b34_mm713-07.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # _Mad Men_'s Creator Spent 'a Couple of Years' Approving That Coke Finale by [Christopher Rosen / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Christopher Rosen / Entertainment Weekly Jun 24, 2015 2:35 PM UTC  Jon Hamm as Don Draper in AMC's Mad Men. Jon Hamm as Don Draper in AMC's Mad Men.AMC by [Christopher Rosen / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Christopher Rosen / Entertainment Weekly Jun 24, 2015 2:35 PM UTC Don Draper bought the world a Coke in the series finale of _Mad Men_, but it was easier said than done. During an interview with Jimmy Kimmel on Tuesday night, star Jon Hamm revealed that while _Mad Men_ creator Matthew Weiner had conceived of the finale’s last moments a couple of years prior, the tricky part was getting permission from Coke to actually make it a reality. “There was a couple of years process of clearing that with Coca-Cola,” Hamm told Kimmel. After Kimmel joked that if Coke had said no, the show would have been “screwed,” Hamm agreed, and teased an alternate denouement. “Yeah. ‘No thanks.’ You’re like, All right, we’ll call it Coca… Cona,” he joked. _Mad Men_ ended in May with a scene that linked Don Draper to the famous [“I’d Like to Buy The World a Coke” commercial from 1971](http://www.ew.com/article/2015/05/18/mad-men-coke-commercial-finale). “We’ve had limited awareness around the brand’s role in the series’ final episodes, and what a rich story they decided to tell,” a spokesperson for Coke [told PEOPLE](http://www.people.com/article/mad-men-didnt-pay-for-iconic-coke-ad-in-series-finale) in the aftermath of the _Mad Men_ finale. According to the rep, “no money exchanged hands” between the soft-drink company and AMC to facilitate the ad’s inclusion. _This_ [_article_](http://www.ew.com/article/2015/06/24/mad-men-finale-matthew-weiner-coke-ad) _originally appeared on_ [_EW.com_](http://www.ew.com) ### The 10 Best Outfits From Mad Men  Betty’s floral dress Her outfit for lunch with future husband Henry is quintessential Betty, with soft colors and a fitted silhouette. Carin Baer—AMC  Joan’s pen necklace There are few television accessories as iconic as Joan's pen, always dangling over her chest and eventually insulted by a snarky young copywriter who sees its placement as a power play. Michael Yarish—AMC  Megan’s metallic dress Megan has all the glamour Peggy lacks, with a more fashion-forward sensibility than Betty. Michael Yarish—AMC  Trudy’s floral dress Trudy’s garden party outfit is put to good use when she and Pete impress guests with a mean performance of the Charleston. Carin Baer—AMC  Peggy’s pantsuit Peggy may not be a style icon, but she was well suited for ladder climbing in a loud vest and trouser set at a pivotal moment in her professional ascent. Jaimie Trueblood—AMC  Megan’s Zou Bisou Bisou dress Megan surprises Don and her party guests with a performance as sultry as her little black dress. Ron Jaffe—AMC  Joan’s accordion-playing dress Dresses are like armor for Joan, who wears this form-fitting number while entertaining her husband’s colleagues on the accordion—despite their marital problems. Carin Baer—AMC  Sally’s go-go boots Sally tries on a very grown-up look for an awards ceremony with Don and Megan, and finds herself in a grown-up situation when she witnesses Roger in a compromising position with Megan’s mother. AMC  Roger’s blue suit Roger always looks sharp in a suit, but his sartorial gifts look even more impressive when surrounded by hippies on the farm where his daughter joined a commune. Michael Yarish—AMC  Betty’s Italian dress For a trip to Italy with Don, Betty gives herself a makeover more befitting of her days as a model than her life as a Westchester mom. 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