One man got a risqué surprise from his ketchup bottle.
German man Daniel Korell scanned a QR code on his Heinz bottle expecting that it to take him to a promotional website for the company’s contest. But instead, he was taken to an adult website. That’s because Heinz’ domain has since expired since the campaign ran from 2012 to 2014, The Verge reports — so the lesson here for brands is to always keep your domains up to date.
Korell told Heinz about the issue via Facebook and said that the ketchup “probably isn’t for minors.” Heinz replied, “We really regret the event very much and we’re happy to take your suggestions for how we implement future campaigns on board.”
Fundorado, the adult site, reportedly offered Korell a free subscription for a year.
The news comes months after Heinz and Kraft announced plans to merge, featuring 3G Capital and Warren Buffett to help make the deal a reality. Heinz reportedly is buying 51% of Kraft in the major food deal.
This article originally appeared on Fortune.com
Download TIME’s mobile app for iOS to have your world explained wherever you go
- The Case for Mediocrity
- How Russia Is Recruiting Cubans to Fight in Ukraine
- Paul Hollywood Answers All of Your Questions About The Great British Baking Show
- Meet the 2023 TIME100 Next: the Emerging Leaders Shaping the World
- Oprah and Arthur C. Brooks: How to Separate Work From Your Identity
- How Canada and India's Relationship Crumbled
- You Don’t Have to Like Wrestling to Love Netflix’s Excellent Wrestlers
- The Most Anticipated Books, Movies, TV, and Music of Fall 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time