Utah’s largest public university is attempting to teach students to watch where they’re going by designating a special lane for people who text while walking up stairs.
Since June 7, a staircase at Utah Valley University’s new student center building in Orem has boasted a “texting lane,” though the school’s creative director Matt Bambrough acknowledges it is meant to be an art project, as opposed to an official school policy. In a statement, he even admits, “Most people don’t obey the posted lanes.”
Past parodies of distracted pedestrians have included a street lane in Chongqing, China, for texting tourists and Improv Everywhere’s stunt in which pranksters dressed up as “Seeing Eye People” who guided New Yorkers glued to their phones.
More Must-Reads From TIME
- What Wildfire Smoke Does to the Human Body
- Prince Harry Breaks Royal Convention to Testify in Court
- Teens Are Taking Wegovy for Weight Loss
- Elliot Page: Embracing My Trans Identity Saved Me
- How a Texas High Jumper Has Earned Nearly $1 Million
- What the Debt Ceiling Deal Means for Student Loan Borrowers
- How Past Lives Combines Memoir and Artistry
- 7 Ways to Get Better at Small Talk