--- title: 2016: Jeb Bush Campaign Launch to be Featured on SnapChat description: Soon after Jeb Bush makes his long-awaited announcement on Monday that he is running for president, he'll be on Snapchat canonical: https://time.com/3921116/jeb-bush-2016-presidential-race-snapchat/ author: Sam Frizell article:opinion: false article:content_tier: free article:published_time: 2015-06-15T14:48:36.000Z article:modified_time: 2026-08-19T07:44:29.150Z article:section: Politics og:title: Jeb Bush's Campaign Launch to be Featured on Snapchat og:description: But he's not the first to take advantage of Snapchat's young audience og:url: https://time.com/3921116/jeb-bush-2016-presidential-race-snapchat/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbc1ea2e073203e39/6988549055a8599d75a8c80f/gettyimages-476973990.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: Jeb Bush Visits Tallinn During His European Tour og:type: article twitter:card: summary_large_image twitter:title: Jeb Bush's Campaign Launch to be Featured on Snapchat twitter:description: But he's not the first to take advantage of Snapchat's young audience twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbc1ea2e073203e39/6988549055a8599d75a8c80f/gettyimages-476973990.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Jeb Bush's Campaign Launch to be Featured on Snapchat > Sponsored content. 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Brief is TIME's Washington newsletter, written by senior correspondent Philip Elliott. It explains the politics, personalities and power dynamics behind the headlines, three times a week. It reaches 85,000 subscribers with a 37.0% open rate as of August 2026. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell Jun 15, 2015 2:48 PM UTC  Jeb Bush, former Florida governor, departs from the e-Estonia Showroom during his visit to Tallinn, Estonia, on Saturday, June 13, 2015. Jeb Bush, former Florida governor, departs from the e-Estonia Showroom during his visit to Tallinn, Estonia, on Saturday, June 13, 2015. Bloomberg—Bloomberg via Getty Images by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell Jun 15, 2015 2:48 PM UTC **Correction appended, June 15** When Jeb Bush makes [his long-awaited announcement](http://time.com/3920589/jeb-bush-campaign-launch/) on Monday that he is running for president, [he’ll be on Snapchat](https://www.yahoo.com/politics/jeb-bush-launching-his-campaign-with-a-snapchat-121565369271.html?soc%5Fsrc=unv-sh&soc%5Ftrk=tw). Users of the popular photo messaging app who are at Miami Dade University taking photos and video of the launch can all contribute to the SnapChat live story, [Yahoo](https://www.yahoo.com/politics/jeb-bush-launching-his-campaign-with-a-snapchat-121565369271.html?soc%5Fsrc=unv-sh&soc%5Ftrk=tw) reports. The material from Jeb’s announcement will be curated by company staff before it is made available to Snapchat’s 100 million daily active users. Bush’s move to use Snapchat’s live story feature will target a key constituency of young voters aged 18 to 34, who make up a majority of Snapchat users. This is not the first time a presidential candidate has dipped his toes into the cutting-edge social media world. Rand Paul participated in the first-ever Snapchat senatorial interview in January, and Marco Rubio has a Pinterest page. On the Democratic side, former Maryland Gov. Martin O’Malley has a Snapchat, and Hillary Clinton made the playlist from her campaign launch available on Spotify. **Correction:** An earlier version of this article incorrectly called the SnapChat of Jeb Bush’s launch a live feed. The SnapChat will be curated by the company’s staff before it is made available. \[[_Yahoo_](https://www.yahoo.com/politics/jeb-bush-launching-his-campaign-with-a-snapchat-121565369271.html?soc%5Fsrc=unv-sh&soc%5Ftrk=tw)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3921116/jeb-bush-2016-presidential-race-snapchat/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3921116/jeb-bush-2016-presidential-race-snapchat/"},"headline":"Jeb Bush's Campaign Launch to be Featured on Snapchat","datePublished":"2015-06-15T14:48:36.000Z","dateModified":"2026-08-19T07:44:29.150Z","description":"But he's not the first to take advantage of Snapchat's young audience","url":"https://time.com/3921116/jeb-bush-2016-presidential-race-snapchat/","keywords":["Tech","2016 Election","snapchat","jeb bush"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbc1ea2e073203e39/6988549055a8599d75a8c80f/gettyimages-476973990.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sam Frizell","jobTitle":null,"url":"https://time.com/author/sam-frizell/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbc1ea2e073203e39/6988549055a8599d75a8c80f/gettyimages-476973990.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Jeb Bush Visits Tallinn During His European Tour","caption":"Jeb Bush Visits Tallinn During His European Tour","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3921116/jeb-bush-2016-presidential-race-snapchat/","name":"Jeb Bush's Campaign Launch to be Featured on Snapchat"}}]}] ```