If you love Star Wars, you’ve seen the incredible work that special effects company Industrial Light & Magic does in creating amazing characters and special effects. Now, the company founded by George Lucas wants to make the cinema experience even more immersive by bringing virtual reality technology into the mix.
The project is called the ILM Experience Lab, and will put viewers directly into the world of their favorite films, USA Today reports.
“ILMxLab is all about us leveraging our skills across all platforms,” Lucasfilm President Kathleen Kennedy told the newspaper. “It’s the Wild West out there with new frontiers, and we’re all figuring out these new tools. Today, technology is in search of content. But we can bring an emotional experience to that technology.”
The first products this new division creates are expected to be related to Star Wars and debut later this year. The next film in the Star Wars franchise, The Force Awakens, debuts in December.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- How Far Trump Would Go
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- Saving Seconds Is Better Than Hours
- Why Your Breakfast Should Start with a Vegetable
- 6 Compliments That Land Every Time
- Welcome to the Golden Age of Ryan Gosling
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com