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June 19, 2015 7:00 AM EDT

Strategy could be the most over-used word since leadership. How many strategies can one organization have? A lot of people say “strategy” when they really mean goal or objective.

One of the best books on Strategy is Roger Martin and A. G. Lafley’s Playing to Win: How Strategy Really Works.

In this excerpt they comment on the signals that a company has a worrisome strategy.

Playing to Win is right up there with Good Strategy Bad Strategy on my list of must reads for anyone seeking an understanding of strategy as it relates to business.

This piece originally appeared on Farnam Street.

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