By Matt Vella
Apple’s annual World Wide Developer’s conference opened Monday to a packed auditorium of coders and journalists. To open the show, at which the company typically unveils new software, Apple enlisted Saturday Night Live alumnus Bill Hader in the above video.
Hader, who appears to be readying a whimsical, special effects-laden keynote presentation of his own, is filmed in a style similar to the one employed by director Alejandro González Iñárritu in last year’s hit film Birdman. Needless to say, everything goes wrong. And it’s hilarious.
The company is expected to show off a new version of its Mac OS X desktop operating system, iOS 9 for mobile devices, streaming music and more.
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com