--- description: It's the latest big food company to go healthy. title: This Soda Company is the Latest Food Giant to go Healthy image: https://static.time.com/v3/assets/bltea6093859af6183b/blt70c927da129d9518/6988530b5f570f0c1cb1bcf7/120326964.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close # This Soda Company is the Latest Food Giant to go Healthy by [Benjamin Snyder/Fortune](/author/benjamin-snyderfortune/) ## Benjamin Snyder/Fortune Update your preferences in [Account Settings](/account/preferences/) Close Jun 4, 2015 7:21 PM CUT  Boxes of PepsiCo Inc. Pepsi cola are displayed for sale at a ShopRite Holdings Ltd. grocery store in Stratford, Connecticut, U.S., on Wednesday, Aug. 3, 2011\. PepsiCo Inc. reported growth for the second quarter of 2011 partly due to the acquisition of Wimm-Bill-Dann, the leading dairy and juice company in Russia. Photographer: Paul Taggart/Bloomberg via Getty Images Boxes of PepsiCo Inc. Pepsi cola are displayed for sale at a ShopRite Holdings Ltd. grocery store in Stratford, Connecticut, U.S., on Wednesday, Aug. 3, 2011\. PepsiCo Inc. reported growth for the second quarter of 2011 partly due to the acquisition of Wimm-Bill-Dann, the leading dairy and juice company in Russia. Photographer: Paul Taggart/Bloomberg via Getty ImagesBloomberg—Bloomberg via Getty Images by [Benjamin Snyder/Fortune](/author/benjamin-snyderfortune/) ## Benjamin Snyder/Fortune Update your preferences in [Account Settings](/account/preferences/) Close Jun 4, 2015 7:21 PM CUT PepsiCo is the latest big food company to sing a healthier tune. The soft drink maker is introducing a new beverage line called Stubborn Soda that will be made with natural flavors. The new drinks will not contain high fructose corn syrup. As first reported by Beverage Digest, the flavors for the new line will include black cherry with tarragon, orange hibiscus, pineapple cream, and agave vanilla cream. The new drinks will be marketed as craft sodas. The move comes amid a slowdown in soda consumption in the United States, and as more consumers opt for healthier options that contain less sugar and more natural ingredients. A PepsiCo spokesperson told the Associated Press that Stubborn Soda is still in “incubation,” and that there are no restaurant clients to announce at this time. “It’s very new, they’re still learning from it and reaching out,” the spokesperson said. For more on the trend by big food companies to sell healthier products, check out Fortune’s recent story on the phenomenon. **MORE** [Read more about PepsiCo on the new Fortune 500](http://fortune.com/fortune500/pepsi-44/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3909713/pepsi-soda-healthy/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3909713/pepsi-soda-healthy/"},"headline":"This Soda Company is the Latest Food Giant to go Healthy","datePublished":"2015-06-04T19:21:27.000Z","dateModified":"2026-04-13T08:05:38.337Z","description":"PepsiCo is introducing a new beverage line called Stubborn Soda","url":"https://time.com/3909713/pepsi-soda-healthy/","keywords":["Tech","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt70c927da129d9518/6988530b5f570f0c1cb1bcf7/120326964.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Benjamin Snyder/Fortune","jobTitle":null,"url":"https://time.com/author/benjamin-snyderfortune/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt70c927da129d9518/6988530b5f570f0c1cb1bcf7/120326964.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Delivery Operations With PepsiCo.","caption":"Delivery Operations With PepsiCo.","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3909713/pepsi-soda-healthy/","name":"This Soda Company is the Latest Food Giant to go Healthy"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Should I Drink Seltzer Water?","description":"Seltzer -- also known as bubbly water, carbonated water, soda water and sparkling water -- comes with as many health myths as it does names. 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