Coca-Cola has come up with a new bottle: one made entirely of plant material—including sugarcane.
It’s called the “PlantBottle.” Coke debuted it as the World Expo in Milan, Italy, a food-tech conference.
Coke said in a statement that the PlantBottle represents a “more responsible plant-based alternative to packaging traditionally made from fossil fuels and other nonrenewable materials.” The company will use the container across its beverage brands: soft drinks, water, juice, and tea.
PlantBottle is “the globe’s first fully recyclable PET plastic bottle made entirely from renewable materials,” said Nancy Quan, Coke’s global research and development officer, in the statement.
The bottles are still plastic, but made from plants including sugarcane and byproducts of processing sugarcane, rather than petroleum products, which leave a much larger environmental footprint. It was developed in partnership with Virent, a processor of biofuels and biochemicals.
Coke made something of a splash in 2009, when it announced that its containers would be made up of 30% plant material. It has sold 35 million of those bottles since then. Coke says those bottles have kept a total of 315,000 metric tons of carbon dioxide, a greenhouse gas, from being released into the atmosphere.
The Milwaukee Journal-Sentinel reports that Coke plans widespread distribution of the bottles by 2020.
The Leadership Brief. Conversations with the most influential leaders in business and tech.
