These are independent reviews of the products mentioned, but TIME receives a commission when purchases are made through affiliate links at no additional cost to the purchaser.
Amazon has introduced free shipping on all small lightweight items, with no minimum purchase necessary.
The online retailing giant’s new initiative means that all shoppers can buy thousands of products like cosmetics and phone accessories without having to fork over extra for delivery, according to a Bloomberg report. Until now, only subscribers to Amazon’s Prime membership or those whose orders totaled at least $35 qualified for free shipping.
Now, even certain $5 orders will reach your doorstep with you having to pay for postage.
One difference, however, is that shipping will take five to seven days instead of the two days Amazon offers to Prime members.
Amazon seems to be targeting cost-conscious shoppers who are more reluctant to commit to the Prime membership’s $99 annual fee but who will likely shop more from Amazon because of the free shipping. The move can also help Amazon remain competitive in the face of other retailers like Walmart and Target recently announcing their own fast-shipping programs for low fees.
More Must-Reads from TIME
- Cybersecurity Experts Are Sounding the Alarm on DOGE
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Michelle Zauner Stares Down the Darkness
Contact us at letters@time.com