This Is the Biggest Change to the Apple Store in Years

Apple has rolled out same-day delivery in the San Francisco Bay Area for select products via the Apple Store app.

Some products on the app, such as the Apple TV and iPhone USB cables, now include delivery times as brief as one hour, MacRumors reports. Bay Area residents who tested the service out reported that items arrived as quickly as half an hour, though some delivery times may take up to a day.

Apple’s new service is made possible through a partnership with on-demand delivery company Postmates, which is also responsible for Starbucks’ coffee delivery in some U.S. cities. Apple products have already been available on Postmates’ iOS app for delivery, but it’s the first time that option has appeared on the Apple Store app.

[MacRumors]

Subscribe to TIME

The Leadership Brief. Conversations with the most influential leaders in business and tech.

Please enter a valid email address.

* The request timed out and you did not successfully sign up. Please attempt to sign up again.

Sign Up Now

An unexpected error has occurred with your sign up. Please try again later.

Check the box if you do not wish to receive promotional offers via email from TIME.

You can unsubscribe at any time. By signing up you are agreeing to our Terms of Service and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you!

For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Contact us at letters@time.com.