Apple’s long quest to get a slice of the television business may have just gotten a bit longer.
According to a report in Re/code, Apple’s rumored TV service–which would bundle TV shows people would normally get through a cable provider–will not be unveiled this fall, “as it had told programmers it would like to do.”
The reason? Apple is hoping to differentiate itself from competitors like Dish’s Sling TV by offering local television content. This however, will be a time-consuming process, as most local television content is owned by local affiliates, rather than parent networks like CBS or ABC. According to Re/code:
Clearing the rights to show local programs and commercials takes some time — ABC, for instance, spent two years getting the rights to show live programming via its Watch ABC app, and its livestreams remain limited to viewers in eight cities. Also, some executives say that providing digital feeds of the programming from dozens of affiliates will also require the broadcasters to build new streaming infrastructure.
More Must-Reads from TIME
- Cybersecurity Experts Are Sounding the Alarm on DOGE
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Michelle Zauner Stares Down the Darkness
Contact us at letters@time.com