May 21, 2015 10:46 PM EDT

You may have noticed that a small business owner and mom named Mary Jo took over Hillary Clinton‘s Twitter account on Thursday.

Mary Jo introduced herself this morning by Tweeting:

She shared a photo of her daughter and explained how owning a small strategic design firm in Portsmouth, New Hampshire, allowed her to become a single mom at 40.

And, of course, she talked about Clinton.

The Twitter takeover was just one of several publicity stunts the Democratic presidential frontrunner has employed so far in her campaign.

Earlier this month, she took to Twitter to announce a contest promising Mother’s Day phone calls to five moms. According to the Las Vegas Review-Journal, the moms were from Nevada, Iowa, Colorado, Washington and Minnesota – all states that are considered important electoral battlegrounds.

Not that the calls guarantee Clinton any votes – even from the recipients themselves. One of the moms, Amy Ponce, 37, of Las Vegas, said she was “leaning” towards voting for the former secretary of state, but was still undecided, the Las Vegas Review-Journal reports.

Another one of the moms, 51-year-old Kelly Drake of Ankeny, Iowa, said she was impressed by Clinton’s sincerity and the fact that she didn’t talk politics on the call, according to the Des Moines Register.

“I just thought she was a mother to a mother, and I thought that was great,” Drake said.

For Clinton’s next trick, she will raffle off a trip to meet her on the campaign trail. The two winners will each receive two round-trip tickets to attend a campaign event with Clinton, plus two nights hotel accommodations. As with the Mother’s Day contest, the fine print for the raffle states that “no purchase, payment, or contribution is necessary to enter or win and contributing will not improve changes of winning.” Contestants have the option to enter with or without contributing to the campaign.

Clinton isn’t the only one relying on raffles as a campaign strategy.

Republican presidential candidate Sen. Marco Rubio is offering a trip to Las Vegas to attend his birthday party, hosted by Pawn Stars‘ Rick Harrison.

“You could win a trip to Las Vegas to help celebrate my birthday with Rick Harrison from Pawn Stars! Click the link in my bio to enter,” the Florida senator wrote on his Instagram.

This article originally appeared on

More Must-Read Stories From TIME

Contact us at

Read More From TIME
You May Also Like