Michael Jordan and Gatorade want to reclaim sweat. The two have teamed up to transform the body fluid into a badge of pride in a new Gatorade ad, which calls to mind some of the basketball legend’s iconic advertising work. In the one-minute spot, Jordan provides a stirring voiceover, intoning that “We love the sweat that comes from pushing yourself, the kind that comes from pushing the edge of potential.” Meanwhile athletes like Serena Williams perform daring acts of physical exertion as their sweat droplets fly toward the screen like bullets in The Matrix. (Sorry, couch potatoes, His Airness doesn’t seem to have any patience for the sweat stains you’re leaving on your living room armchair.)
The new spot continues MJ’s decades-long marketability, vouching for everything from Nike sneakers to Hanes underwear. And of course, there’s no way we could forget Gatorade’s iconic “Like Mike” ads from the ‘90s, which got a modern update earlier this year.