--- description: Apple may replace the font it uses for iPhones, Macbooks and iMacs with the font used in the Apple Watch. title: Apple is About to Change Something Very Basic About its Devices image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaca7a5d8a7cca505/698850f7cd68488b6f09ff50/465690842.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Apple Is About to Change Something Very Basic About its Devices by [Benjamin Snyder / Fortune](/author/fortune/) ## Benjamin Snyder / Fortune Update your preferences in [Account Settings](/account/preferences/) Close May 20, 2015 6:46 PM CUT  Tim Cook, chief executive officer of Apple Inc., speaks during the Apple Inc. Spring Forward event in San Francisco, California, U.S., on Monday, March 9, 2015. Tim Cook, chief executive officer of Apple Inc., speaks during the Apple Inc. Spring Forward event in San Francisco, California, U.S., on Monday, March 9, 2015.Bloomberg—Bloomberg via Getty Images by [Benjamin Snyder / Fortune](/author/fortune/) ## Benjamin Snyder / Fortune Update your preferences in [Account Settings](/account/preferences/) Close May 20, 2015 6:46 PM CUT Apple is expected to refresh the font used across its devices, 9to5Mac [reported](http://9to5mac.com/2015/05/20/apple-plans-to-refresh-ios-9-os-x-10-11-using-new-apple-watch-font/ "undefined") Wednesday. Apple currently uses the new font, called San Francisco, in the Apple Watch. Now, it could make its way to iPhones, iPads, and Macs, replacing Helvetica Neue. San Francisco was developed for the Apple Watch to improve readability on the device’s small screen. It’s unclear exactly when the font switchover might happen. However, it could be announced during Apple’s Worldwide Developers’ Conference, set for early next month. While Apple’s annual WWDC events are geared towards software developers, the company often uses the occasion to announce new products, as well as new features for its existing offers. Still, nothing’s a sure bet. As 9to5Mac notes, “Apple could ultimately choose to retain Helvetica Neue this year and push back or cancel its plans for San Francisco.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3891193/apple-font/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3891193/apple-font/"},"headline":"Apple Is About to Change Something Very Basic About its Devices","datePublished":"2015-05-20T18:46:08.000Z","dateModified":"2026-04-13T08:05:25.910Z","description":"The writing's on the wall","url":"https://time.com/3891193/apple-font/","keywords":["Tech","Apple","Retail","marketing","sales","Smartwatches","WWDC","Apple watch"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaca7a5d8a7cca505/698850f7cd68488b6f09ff50/465690842.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Benjamin Snyder / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaca7a5d8a7cca505/698850f7cd68488b6f09ff50/465690842.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"New Product Announcements At The Apple Inc. 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