--- title: Watch 100 Years of Filipina Beauty and History description: Cut Video has released the sixth installment of '100 Years of Beauty,' presenting a century of history and beauty in the Philippines canonical: https://time.com/3890302/philippines-100-years-of-beauty-trends-fashion-united-states/ author: Helen Regan article:opinion: false article:content_tier: free article:published_time: 2015-05-20T05:52:10.000Z article:modified_time: 2026-05-11T04:47:33.664Z og:title: Watch 100 Years of Filipina Beauty and History og:description: See how America has heavily influenced styles. og:url: https://time.com/3890302/philippines-100-years-of-beauty-trends-fashion-united-states/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7da98b072a5e1c49/698850e90b72e3fa446e416e/screen-shot-2015-05-20-at-1-31-00-pm.png?branch=production&width=732&quality=75&auto=webp&crop=16:9 og:image:width: 732 og:image:height: 412 og:image:alt: Screen Shot 2015-05-20 at 1.31.00 PM og:type: article twitter:card: summary_large_image twitter:title: Watch 100 Years of Filipina Beauty and History twitter:description: See how America has heavily influenced styles. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7da98b072a5e1c49/698850e90b72e3fa446e416e/screen-shot-2015-05-20-at-1-31-00-pm.png?branch=production&width=732&quality=75&auto=webp&crop=16:9 ---  # Watch 100 Years of Filipina Beauty and History in Less Than Two Minutes > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=7a7763f1-aa5a-43fb-a743-8887209d5979&cr=time-nl-network-2026q3-v1) by [Helen Regan](https://time.com/author/helen-regan/) ## Helen Regan May 20, 2015 5:52 AM UTC  Screen shot by [Helen Regan](https://time.com/author/helen-regan/) ## Helen Regan May 20, 2015 5:52 AM UTC The folks over at Cut Video have released the sixth episode of _100 Years of Beauty_, taking us not just through a century of beauty in the Philippines, but of Filipino history too. The video begins with the Spanish-American War at the turn of the century, when indigenous women were adorned with tribal tattoos and shell headpieces. After U.S. took control of the country, American trends began to heavily influence Filipino beauty. By the 1920s and ’30s, women were inspired by jazz and the silver screen — glamorous updos with heavy makeup became in vogue until Japanese occupation began during World War II. After the war, the Philippine’s film industry [boomed](http://www.bustle.com/articles/84544-100-years-of-beauty-philippines-shows-us-that-beauty-standards-in-the-us-had-a-tremendous) and _mestiza_ (half-Filipino half-Caucasian) actresses set the trend for red lips and rosy cheeks. America kept influencing beauty trends throughout the ’60s, with big bouffant hair inspired by Jackie O and Imelda Marcos, the wife of Filipino dictator Ferdinand Marcos, moving to the hippie style of the ’70s. By the 2000s people turned to Korean music and television for style and beauty trends and long straight hair became popular. As the video fast-forwards to present day, K-pop and American culture still dominate women’s styles with full wavy hair and dark brows. ### PHOTOS: See the Same Woman Photoshopped in Different Countries  Argentina (left), Original Photo (right) Courtesy of Esther Honig  Australia (left), Original Photo (right) Courtesy of Esther Honig  Bangladesh (left), Original Photo (right) Courtesy of Esther Honig  Philippines (left), Original Photo (right) Courtesy of Esther Honig  Bulgaria (left), Original Photo (right) Courtesy of Esther Honig  Germany (left), Original Photo (right) Courtesy of Esther Honig  India (left), Original Photo (right) Courtesy of Esther Honig  Kenya (left), Original Photo (right) Courtesy of Esther Honig  Morocco (left), Original Photo (right) Courtesy of Esther Honig  U.S.A. 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