By Eliza Berman
May 18, 2015

As the series finale of Mad Men got underway Sunday night, the show’s fans took to Twitter to offer Don, Peggy, Joan and the rest of the family a proper send-off. And more than a few of them had a tiny little something in their eyes:

Celebrities joined Twitter’s mere mortals to lament the end of the show’s run:

Less than 20 minutes into the show, fans weren’t the only ones shedding tears. During a tense phone call between Don and Betty, emotions ran high:

And the Twitterverse shed another thousand tears.

Write to Eliza Berman at eliza.berman@time.com.

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