Christina Hendricks as Joan Harris in Mad Men
Justina Mintz—AMC
May 17, 2015 10:39 PM EDT

As the series finale of Mad Men got underway Sunday night, the show’s fans took to Twitter to offer Don, Peggy, Joan and the rest of the family a proper send-off. And more than a few of them had a tiny little something in their eyes:

Celebrities joined Twitter’s mere mortals to lament the end of the show’s run:

Less than 20 minutes into the show, fans weren’t the only ones shedding tears. During a tense phone call between Don and Betty, emotions ran high:

And the Twitterverse shed another thousand tears.

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Write to Eliza Berman at eliza.berman@time.com.

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