• LIFE

Meet the Actress Who Set Out to Kiss 10,000 Soldiers to Boost Morale

3 minute read

The line between blatant self-promotion and selfless magnanimity is often hazy, and it takes a delicate sense of balance — or a great gimmick — to neatly straddle the two. Case in point: a young actress, in a rush of wartime patriotic fervor, decides to raise troop morale by a surefire, if unorthodox, method. And if her well-meaning stunt earns her some welcome publicity — well, where’s the harm?

Here’s how LIFE magazine described just such a scenario in an article titled “LIFE Goes to an Army Party,” published in the uncertain days of March 1942:

At an Army encampment near a southern California aircraft factory last month, perky movie starlet Marilyn Hare embarked on one of the most formidable morale-building projects yet contrived for the U.S. Army. A good fighting machine, she knew, thrives on joie de vivre. From her father, the late Ernie Hare of the famed pioneering radio team call the Happiness Boys, 18-year-old Marilyn had learned the art of evoking merriment in others. But in this hour of national crisis, Miss Hare had evolved a unique inspiration program of her won. It was her aspiration to kiss 10,000 soldiers.

Bright and early Feb. 5 squads of soldiers assembled in the balmy California sunshine. Bright and early merry Marilyn arrived for her great undertaking. She mounted a soapbox and as a kind of musical hors d’oeuvre sang “Kiss the Boys Goodbye” to an accordion accompaniment. Then, stepping down, she went to work.

First she passed down the aisle giving each grinning trooper a taste of her pretty lips. Since other soldiers had duties elsewhere in camp, she wandered from barracks to soup kitchens to sentry posts. There was no shortage of Marilyn’s war commodity, nor were there priorities or second rations. She left each soldier well-bussed and bemused. At day’s end her kissometer recorded 733 smacks. The effect on morale was terrific. As they staggered back to their chores, Marilyn’s be-lipsticked beneficiaries mumbled dreamily: “We won’t wash our faces for a month.”

Alas, there’s no record of whether or not Marilyn, who died in 1981, went on to kiss another 9,267 soldiers to reach her lofty, publicly stated goal. For her own part, she did enjoy a brief, modest success in the movies and, many years later, had small parts on hit TV shows like The Wild Wild West and My Three Sons.

Not the enduring fame that, as a young actress, she energetically pursued — but for several hundred grateful American soldiers, she was a star of the first magnitude.

Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter @lizabethronk.

Caption from LIFE. "A tent-floor scrubber sticks his neck out and recieves a right and a lip to the jaw. 'Now I won't mind if I kick the bucket,' cried he as he rose and upset his scrub pail."John Florea—The LIFE Picture Collection/Getty Images
Caption from LIFE. "Marilyn warms up with a song. She sings: 'Start me with ten who are stout-hearted men and I"ll soon give you 10,000 more.'"John Florea—The LIFE Picture Collection/Getty Images
Caption from LIFE. "A supersensitive soldier faints upon recieving impact of Marilyn's mouth. Marilyn looks at him sternly, quotes Shakespeare: 'The kiss you take is better than you give.'"John Florea—The LIFE Picture Collection/Getty Images
Caption from LIFE. "An onion peeler dolefully doing K.P. duty accepts an inhibited peck behind the right ear. Marilyn warily holds her pretty nose to safeguard mascara from involuntary tears."John Florea—The LIFE Picture Collection/Getty Images
Caption from LIFE. "Marilyn comes down the grub line, handing out appetizers. One young lieutenant breaking into line cried: 'Officers lead the advance.' 'What'll my wife say when she sees this picture?' gasped a private, 'You mean what'll you say?' cracked another."John Florea—The LIFE Picture Collection/Getty Images
Caption from LIFE. see previous slideJohn Florea—The LIFE Picture Collection/Getty Images
Caption from LIFE. see previous 2 slidesJohn Florea—The LIFE Picture Collection/Getty Images
Not published in LIFE. Girl Kissing 10,000 SoldersJohn Florea—The LIFE Picture Collection/Getty Images
Caption from LIFE. "Marilyn halts a jeep. 'Stop and be kissed,' she commands. Driver obeys like good soldier without question or remonstrance. Concluding it's fun to be in the Army, he accepts Marilyn's benison, gazes after her with stars in his eyes, lipstick on his cheek."John Florea—The LIFE Picture Collection/Getty Images
Caption from LIFE. see previous slideJohn Florea—The LIFE Picture Collection/Getty Images
Caption from LIFE. see previous 2 slidesJohn Florea—The LIFE Picture Collection/Getty Images
Caption from LIFE. "Surrounded by her work, Marilyn collects repayment in kind while throngs wait to manifest their gratitude. A graduate of Flushing High School, Long Island, N.Y., Marilyn is now under contract to Republic pictures. She can cook, too."John Florea—The LIFE Picture Collection/Getty Images
Caption from LIFE. "Marilyn disrupts motor transport in her sweep through camp. Driver enjoys Marilyn's traffic jam."John Florea—The LIFE Picture Collection/Getty Images
Not published in LIFE. Girl Kissing 10,000 SoldersJohn Florea—The LIFE Picture Collection/Getty Images
Caption from LIFE. "Marilyn's kissometer clicks off the 733rd smackeroo as she rewards a sentry on her departure from camp at the end of a budy day of bussing. 'My only regret,' she patriotically proclaimed, 'is that I have but two lips to give for my country.'"John Florea—The LIFE Picture Collection/Getty Images

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