--- title: Mustangs of the American West: Born to Be Wild description: 'Mustangs! The word itself has a fine, hard, western edge to it, half romance and half rawhide, thoroughly American.' canonical: https://time.com/3879355/mustangs-of-the-american-west-born-to-be-wild/ author: Ben Cosgrove article:opinion: false article:content_tier: free article:published_time: 2014-03-14T12:26:20.000Z article:modified_time: 2026-05-11T05:03:45.796Z og:title: Mustangs of the American West: Born to Be Wild og:description: 'Mustangs! The word itself has a fine, hard, western edge to it, half romance and half rawhide, thoroughly American.' og:url: https://time.com/3879355/mustangs-of-the-american-west-born-to-be-wild/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3941ae954f7a1c66/6987f00a0b72e35c0e6e216c/02_horses005.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1500 og:image:height: 844 og:image:alt: Mustangs of the American West og:type: article twitter:card: summary_large_image twitter:title: Mustangs of the American West: Born to Be Wild twitter:description: 'Mustangs! The word itself has a fine, hard, western edge to it, half romance and half rawhide, thoroughly American.' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3941ae954f7a1c66/6987f00a0b72e35c0e6e216c/02_horses005.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Born to Be Wild: Fierce, Beautiful Mustangs of the American West > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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They are at time.com/newsletters and are separate from a paid subscription. by [Ben Cosgrove](https://time.com/author/ben-cosgrove/) ## Ben Cosgrove Mar 14, 2014 12:26 PM UTC  Mustangs in the wild, 1968. Mustangs in the wild, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images by [Ben Cosgrove](https://time.com/author/ben-cosgrove/) ## Ben Cosgrove Mar 14, 2014 12:26 PM UTC LIFE photographer Bill Eppridge (1938 – 2013) was best-known for his coverage of the signature events and figures of the 1960s—Vietnam, Woodstock, Robert Kennedy’s presidential campaign and [assassination](http://life.time.com/history/robert-kennedy-assassination-photographs-by-bill-eppridge-june-1968/#1), and so much more. In late 1968, just months after RFK’s murder, Eppridge and writer Donald Jackson spent two months chasing a far different kind of story: wild horses that still roamed the fabled landscape of the American West. “Mustangs!” wrote Jackson. “The word itself has a fine, hard, western edge to it, half romance and half rawhide, thoroughly American.” It was, somehow, fittingly ironic that Eppridge’s photos appeared in a January 1969 issue of LIFE that also featured, as its cover story, an exclusive jailhouse interview with Robert Kennedy’s assassin, [Sirhan Sirhan](http://en.wikipedia.org/wiki/Sirhan%5FSirhan). When, not long after RFK’s murder, he was offered the opportunity to photograph wild horses in the sere mountains, canyons and plains of places like Nevada, eastern Wyoming, and Montana, Eppridge grabbed the chance. “Spending months out there in those vast spaces, photographing mustangs and the people who live and work there, among the horses—that saved me,” Eppridge told LIFE.com, a few months before his death in October 2013\. “Bobby Kennedy’s death shook me to the core. Getting out there with \[writer\] Jackson, traveling that old landscape in a four-wheel-drive pickup truck, helped to heal me, in a way, and got me back into the world.” _Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter_ [_@lizabethronk_](https://twitter.com/LizabethRonk)_._  Mustangs in the wild, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Mustangs race across the Nevada sage, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Wild mustang thrown to the ground for branding, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Ellen Williams, Nevada, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Mustang, American West, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Wild mustang, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Mustang and ranch hand, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Mustang, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Mustang breeder Bob Brislawn, eastern Wyoming, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Mustang in the wild, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Roping a mustang, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Mustangs in the snow, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Mustangs on a ranch being lassoed for branding, 1968. Bill Eppridge—The LIFE Picture Collection/Getty Images  Rounding up mustangs, 1968. 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