--- title: 'Humans': This Ad For Androids Has Brits Totally Freaked Out description: People in Britain are totally freaked out by a 30 second ad for synthetic humans, which is actually a commercial for a new TV show. canonical: https://time.com/3858478/android-television-ad-britain/ author: Tessa Berenson article:opinion: false article:content_tier: free article:published_time: 2015-05-14T12:58:54.000Z article:modified_time: 2026-02-22T07:12:03.369Z article:section: Entertainment og:title: This Ad For Androids Has Brits Totally Freaked Out og:description: Would you buy a robot housekeeper? og:url: https://time.com/3858478/android-television-ad-britain/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Ad For Androids Has Brits Totally Freaked Out twitter:description: Would you buy a robot housekeeper? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Ad For Androids Has Brits Totally Freaked Out  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson May 14, 2015 12:58 PM UTC  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson May 14, 2015 12:58 PM UTC People in Britain are totally freaked out by a 30 second ad for synthetic humans. The ad is actually part of a campaign for a new Channel 4 show called _Humans_, which [according to _Ad Week_](http://www.adweek.com/adfreak/these-creepy-ads-synthetic-humans-have-britain-all-freaked-out-164721) will be a futuristic drama in the vein of the popular British show _Black Mirror._ But the commercial that’s scaring everyone makes no mention of the TV show – instead it advertises a company called Persona Synthetics that promises to make androids that are “closer to humans than ever before.” After the ad aired, which shows a creepy, almost-human housekeeper named Sally folding sheets and putting children to bed, Persona Synthetics was Googled over 100,000 times, Ad Week reports. The [site](http://www.personasynthetics.com/) has been visited almost 500,000 times. The commercial is part of a larger unconventional advertising campaign for the show by 4Creative, which includes a storefront in London and a fake auction on eBay where users could bid on a robot. _Humans_ will begin airing this year on AMC. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3858478/android-television-ad-britain/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3858478/android-television-ad-britain/"},"headline":"This Ad For Androids Has Brits Totally Freaked Out","datePublished":"2015-05-14T12:58:54.000Z","dateModified":"2026-02-22T07:12:03.369Z","description":"It's actually an ad for a new TV show called 'Humans' that airs on AMC later this year","url":"https://time.com/3858478/android-television-ad-britain/","keywords":["Television","Advertising","Android"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Tessa Berenson","jobTitle":null,"url":"https://time.com/author/tessa-berenson/"}],"articleSection":"Entertainment","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3858478/android-television-ad-britain/","name":"This Ad For Androids Has Brits Totally Freaked Out"}}]}] ```