--- title: New HelloFlo Ad Features Period Fairy: Video description: Watch HelloFlo's clever new ad canonical: https://time.com/3857902/helloflo-ad-period-fairy/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2015-05-13T21:36:57.000Z article:modified_time: 2026-04-13T07:19:46.277Z og:title: Introducing the Period Fairy, Your New Menstruation Mascot og:description: Watch HelloFlo's clever new ad og:url: https://time.com/3857902/helloflo-ad-period-fairy/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Introducing the Period Fairy, Your New Menstruation Mascot twitter:description: Watch HelloFlo's clever new ad twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Introducing the Period Fairy, the Menstruation Mascot We've All Been Waiting For by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman May 13, 2015 9:36 PM UTC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman May 13, 2015 9:36 PM UTC HelloFlo’s previous ads have included a [hilarious clip](http://time.com/2894278/helloflo-period-ad/) capturing the awkwardness of puberty and another about [the horrors](http://time.com/3718738/helloflo-motherhood-musicial-ad/) of new motherhood. Now, the women’s health company and period supply service is back with a new video — and this one introduces us to the legend of the Period Fairy. The two-minute advertisement stars a young girl named Lillian who’s on a quest to find the mysterious Period Fairy. She conducts interviews with the Period Fairy’s former colleague (the Tooth Fairy), rival (Santa Claus) and ex-boyfriend (Cupid). “I really wanted to play with the idea of a female superhero who helped girls with their first period,” HelloFlo founder and CEO Naama Bloom [told](http://www.adweek.com/adfreak/move-over-tooth-fairy-helloflo-tells-story-period-fairy-vagical-new-ad-164693) _AdWeek._ “To me, this spot is very different from the others because it’s not one punch line after another. It’s funny but also very sweet and more endearing than the others.” Oh, and the ad also introduces a great new word: vagical. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3857902/helloflo-ad-period-fairy/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3857902/helloflo-ad-period-fairy/"},"headline":"Introducing the Period Fairy, the Menstruation Mascot We've All Been Waiting For","datePublished":"2015-05-13T21:36:57.000Z","dateModified":"2026-04-13T07:19:46.277Z","description":"Watch HelloFlo's clever new ad","url":"https://time.com/3857902/helloflo-ad-period-fairy/","keywords":["Newsfeed","society"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3857902/helloflo-ad-period-fairy/","name":"Introducing the Period Fairy, the Menstruation Mascot We've All Been Waiting For"}}]}] ```