--- title: Rock 'n' Roll Music History: Debunking One of the Original Myths description: "Where it once was squaresville to flip for the rock scene, it now is the wiggiest of kicks," TIME declared in 1965 canonical: https://time.com/3856402/time-rock-n-roll-cover-1965/ author: Lily Rothman article:opinion: false article:content_tier: free article:published_time: 2015-05-21T11:00:38.000Z article:modified_time: 2026-05-11T05:04:01.214Z article:section: History og:title: Rock 'n' Roll Music History: Debunking One of the Original Myths og:description: In 1965, TIME called the music "the wiggiest of kicks" og:url: https://time.com/3856402/time-rock-n-roll-cover-1965/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt70fe941feba50427/6987ef7e55a859185aa8a136/1101650521_400.jpg?branch=production&width=400&quality=75&auto=webp&crop=16:9 og:image:width: 400 og:image:height: 225 og:image:alt: May 21, 1965 og:type: article twitter:card: summary_large_image twitter:title: Rock 'n' Roll Music History: Debunking One of the Original Myths twitter:description: In 1965, TIME called the music "the wiggiest of kicks" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt70fe941feba50427/6987ef7e55a859185aa8a136/1101650521_400.jpg?branch=production&width=400&quality=75&auto=webp&crop=16:9 ---  # Debunking One of Rock Music's Original Myths > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription.  by [Lily Rothman](https://time.com/author/lily-rothman/)  ## Lily Rothman Rothman is managing editor at TIME. May 21, 2015 11:00 AM UTC  The May 21, 1965, cover of TIME The May 21, 1965, cover of TIME TIME  by [Lily Rothman](https://time.com/author/lily-rothman/)  ## Lily Rothman Rothman is managing editor at TIME. May 21, 2015 11:00 AM UTC The phrase _rock ‘n’ roll_ first popped up in the pages of TIME [in 1955](http://time.com/vault/issue/1955-04-04/page/48), with a mention that the music business had turned to a trend “known to the teen-age public as ‘cat music’ or ‘rock ‘n’ roll,'” distinguished by “a clanking, socked-out beat, a braying, honking saxophone, a belted vocal, and, too often, suggestive lyrics.” The idea that rock was largely the music of teenagers became accepted truth. But when TIME devoted its May 21, 1965, cover story to the topic—precisely a half-century ago now—it turned out that it was mostly a myth. Sure, teens liked the music of the bands listed by the magazine (and what a list: “The Trashmen. The Kinks. Goldie and the Gingerbreads. The Ripchords. Bent Fabric. Reparata and the Delrons. Barry and the Remains. The Pretty Things. The Emotions. The Detergents. Sam the Sham and the Pharaohs. The Guess Who’s. Cannibal and the Headhunters. Them. The Orlons. The Liver-birds. Wump and the Werbles”). In countries like Bulgaria, Cold-War-era governments launched propaganda campaigns to dissuade their young citizens from mimicking the haircuts of the capitalist Beatles. Even in the U.S., a Senate subcommittee was formed to investigate whether the music contributed to juvenile delinquency. Academics studied the subject too, investigating whether the new music was messing with young Americans’ morals. It’s just that the listeners weren’t _only_ teenagers. The stereotype of the old fogey who hates all that noise turned out not to be true. Even the too-cool-for-pop-music college kids who flocked to folk and jazz were coming around; “On campus, where it once was squaresville to flip for the rock scene, it now is the wiggiest of kicks,” TIME declared. In fact, when grown-ups started admitting in the ’60s that they actually liked rock, the record companies responded with a big “I told you so,” as the magazine explained: --- > “” --- By 1965, pop music was truly popular: it was the music of everyone everywhere. But while record-label honchos could certainly gloat about that fact, not everyone was happy about it. “We no sooner develop a new dance or something,” one teenager lamented to TIME’s rock reporter, “and our parents are doing it.” **_Read the whole story, here in the TIME Vault:_** [The Sound of the Sixties](http://time.com/vault/issue/1965-05-21/page/94/) ### Musicians on the Cover of TIME  The Dixie Chicks (May 29, 2006) JILL GREENBERG FOR TIME  Kanye West (Aug. 29, 2005) KWAKU ALSTON FOR TIME  Ricky Martin (May 24, 1999) TIME  Lauryn Hill (Feb. 8, 1999) TIME  Jewel (July 21, 1997) HERB RITTS  Pearl Jam (Oct. 25, 1993) NEAL PRESTON  Garth Brooks (March 30, 1992) JAMES SCHNEPF / GAMMA LIAISON  Madonna (May 27, 1985) FRANCESCO SCAVULLO  Michael Jackson (March 19, 1984) ANDY WARHOL  David Bowie (July 18, 1983) TIME  The Who (Dec. 17, 1979) TIME  Linda Ronstadt (Feb. 28, 1977) MILTON GREENE  Paul McCartney (May 31, 1976) RICHARD E. AARON  Elton John (July 7, 1975) DON WELLER  Cher (March 17, 1975) RICHARD AVEDON  Joni Mitchell (Dec. 16, 1974) BOB PEAK  James Taylor (March 1, 1971) J. H. BRESLOW  The Band (Jan. 12, 1970) BOB PEAK  Aretha Franklin (June 28, 1968) BORIS CHALIAPIN  The Beatles (Sept. 22, 1967) TIME  Joan Baez (Nov. 23, 1962) TIME  Frank Sinatra (Aug. 29, 1955) TIME  Rosemary Clooney (Feb. 23, 1953) BORIS CHALIAPIN  Louis Armstrong (Feb. 21, 1949) BORIS ARTZYBASHEFF  Bing Crosby (Apr. 7, 1941) ERNEST HAMLIN BAKER ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3856402/time-rock-n-roll-cover-1965/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3856402/time-rock-n-roll-cover-1965/"},"headline":"Debunking One of Rock Music's Original Myths","datePublished":"2015-05-21T11:00:38.000Z","dateModified":"2026-05-11T05:04:01.214Z","description":"\"Where it once was squaresville to flip for the rock scene, it now is the wiggiest of kicks,\" TIME declared in 1965","url":"https://time.com/3856402/time-rock-n-roll-cover-1965/","keywords":["Music","Media","Rock and Roll"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt70fe941feba50427/6987ef7e55a859185aa8a136/1101650521_400.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Lily Rothman","jobTitle":"Rothman is managing editor at TIME.","url":"https://time.com/author/lily-rothman/"}],"articleSection":"History","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt70fe941feba50427/6987ef7e55a859185aa8a136/1101650521_400.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"May 21, 1965","caption":"May 21, 1965","creditText":"TIME","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/history/","name":"History"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3856402/time-rock-n-roll-cover-1965/","name":"Debunking One of Rock Music's Original Myths"}}]}] ```