A video shown during a Cleveland Cavaliers game on Wednesday, which was also posted online, quickly drew criticism for seeming to make light of domestic violence.
The video skit, which aired on the Jumbotron as the Cavaliers played the Chicago Bulls, ends with a man throwing his girlfriend to the ground while they dance to “(I’ve Had) The Time of My Life,” when he sees her wearing a Bulls T-shirt. The skit is apparently a spoof of a similar UnitedHealthcare ad, in which a couple crashes into table while dancing to the song. See a copy of the video above.
After TIME asked the Cavaliers to comment on the controversy, the organization responded with a statement that said that while the video was meant to be a “humorous spoof,” “Domestic violence is a very serious matter and has no place in a parody video that plays in an entertainment venue. We sincerely apologize to those who have been affected by domestic violence for the obvious negative feelings caused by being exposed to this insensitive video.”
Twitter, naturally, has been doing a lot of its own commenting:
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