--- title: How Dakota Johnson's Outfits Were Designed for "Fifty Shades" description: From her patterned shirt to her grey dress canonical: https://time.com/3849154/fifty-shades-of-grey-costumes-dakota-johnson-style/ author: Sarah Begley article:opinion: false article:content_tier: free article:published_time: 2015-05-07T13:30:52.000Z article:modified_time: 2026-02-22T06:59:03.244Z article:section: Entertainment og:title: How Dakota Johnson's Outfits Were Designed for "Fifty Shades" og:description: From her patterned shirt to her grey dress og:url: https://time.com/3849154/fifty-shades-of-grey-costumes-dakota-johnson-style/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd87f7e419e7222ee/69869cf7810bbb4494c92b85/fifty-shades-of-grey.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: fifty shades of grey og:type: article twitter:card: summary_large_image twitter:title: How Dakota Johnson's Outfits Were Designed for "Fifty Shades" twitter:description: From her patterned shirt to her grey dress twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd87f7e419e7222ee/69869cf7810bbb4494c92b85/fifty-shades-of-grey.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # See How Dakota Johnson's Outfits Were Designed for _Fifty Shades of Grey_ by [Sarah Begley](/author/sarah-begley/) ## Sarah Begley May 7, 2015 1:30 PM CUT  by [Sarah Begley](/author/sarah-begley/) ## Sarah Begley May 7, 2015 1:30 PM CUT When you think of _Fifty Shades of Grey_, you’re probably more likely to think about how the characters get _undressed_ than what they’re wearing onscreen. But the movie’s costumes are indeed an important part of telling the story, as designer Mark Bridges explains in this behind-the-scenes clip. Dakota Johnson says Anastasia has “no fashion sense” at the beginning of the film. But as the plot progresses, her clothes become more refined. Readers of the book were going to expect something special for the grey dress she wears at her graduation, so Bridges pays particular attention to that silk chiffon number. _Fifty Shades of Grey_ is out now on Digital HD; it arrives on DVD and Blu-Ray May 8. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3849154/fifty-shades-of-grey-costumes-dakota-johnson-style/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3849154/fifty-shades-of-grey-costumes-dakota-johnson-style/"},"headline":"See How Dakota Johnson's Outfits Were Designed for Fifty Shades of Grey","datePublished":"2015-05-07T13:30:52.000Z","dateModified":"2026-02-22T06:59:03.244Z","description":"From her patterned shirt to her grey dress","url":"https://time.com/3849154/fifty-shades-of-grey-costumes-dakota-johnson-style/","keywords":["movies","Behind the scenes","Fifty Shades of Grey","dakota johnson"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd87f7e419e7222ee/69869cf7810bbb4494c92b85/fifty-shades-of-grey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sarah Begley","jobTitle":null,"url":"https://time.com/author/sarah-begley/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd87f7e419e7222ee/69869cf7810bbb4494c92b85/fifty-shades-of-grey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"fifty shades of grey","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3849154/fifty-shades-of-grey-costumes-dakota-johnson-style/","name":"See How Dakota Johnson's Outfits Were Designed for Fifty Shades of Grey"}}]}] ```