• Business

Check Out McDonald’s Revolutionary New Takeout Bag

1 minute read
By Dan Kedmey

McDonald’s has invented a new takeout bag.

Behold, the aptly named “BagTray,” a joint development from the geniuses at McDonald’s Hungary and the ad agency DDB Budapest. The paper bag transforms with a single tear of a perforated strip into a detachable serving tray.

The reinforced cardboard tray at the bottom of the bag keeps the meal and the inevitable grease-stained wrappers in a tidy little package — so tidy, in fact, that you can supposedly place a Happy Meal on your lap.

No word on whether they’ve been released or will be in the U.S., but fans can cross their greasy fingers for now.

[Gizmodo]

The 17 Most Influential Burgers of All Time

Courtesy of '21' Club
Courtesy of Keizo Shimamoto
Russia's President Medvedev and U.S. President Obama have burgers for lunch at Ray's Hell Burger restaurant in Arlington
Kevin Lamarque—Reuters
BURGER KING WHOPPER
Burger King Corporation/PRNewsFoto/AP
Heart Attack Grill owner Jon poses with a quadruple bypass cheese burger in Chandler, Arizona
Joshua Lott—Reuters
Developer Of First Cultivated Beef Burger Mark Post
Simon Dawson—Bloomberg/Getty Images
McDonald's
The ordering lingo for this Atlanta staple, which debuted in 1928, is almost as delicious as the burger itself: you get it “all the way” in lieu of “with onions,” and “walk a steak” replaces “to-go.” These branding gimmicks were later replicated by burger chains like In-N-Out, whose secret menu (see: “animal style” and "protein style") has helped lure millions of customers.
Courtesy of Kayla Tausche—AP
Shake Shack Comes to Russia Two Decades After McDonald's Debut
Andrey Rudakov—Bloomberg/Getty Images
Designer Burger Demand in Los Angeles Grabs Hold in New York
Patrick Fallon—Bloomberg/Getty Images
Image converted using ifftoany
Coutesy of Gardenburger
In October, Chicago heavy-metal-themed bar Kuma's Corner launched one of the most outrageous burgers to date: the Ghost Burger—it's named after Swedish metal band Ghost B.C.—was topped with an unconsecrated Communion wafer. The dish sold well, but angered Catholics (and garnered national headlines), prompting the owners to donate $1,500 to Catholic Charities of the Archdiocese of Chicago.
Courtesy of Kuma
Japan - Fast Food - Mos Food Services - Hamburger Chain
Everett Kennedy Brown—EPA/Corbis
In October, Chicago heavy-metal-themed bar Kuma's Corner launched one of the most outrageous burgers to date: the Ghost Burger—it's named after Swedish metal band Ghost B.C.—was topped with an unconsecrated Communion wafer. The dish sold well, but angered Catholics (and garnered national headlines), prompting the owners to donate $1,500 to Catholic Charities of the Archdiocese of Chicago.
Octavian Cantilli—Universal Orlando
Although this twist on the cheeseburger—in which the cheese is melted inside the patty—was reportedly invented in the 1920s, when chefs were still experimenting with the burger, it gained national attention in 2008, thanks to a feud between two Minneapolis bars that both claim to have "invented" it. Since then, there have been numerous imitators, proving that a little innovation and a dash of hype is all it takes to reinvigorate enthusiasm for a classic. Correction: The original version of this story misstated the date of invention of the Jucy Lucy. It was put on the menu at Matt's in 1954.
Bruce Bisping—Minneapolis Star Tribune/ZUMA Press
In-N-Out Burger As The Company Is Valued At Near $2 Billion
Patrick T. Fallon—Bloomberg/Getty Images
White Castle Hamburgers
Najlah Feanny—Corbis

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