--- title: Star Wars Day: Brands Post About #Maythe4thBeWithYou description: 10 entertaining tweets from brands using #Maythe4thbewithyou canonical: https://time.com/3845676/star-wars-day-brands-social-media/ author: Nolan Feeney article:opinion: false article:content_tier: free article:published_time: 2015-05-04T18:13:02.000Z article:modified_time: 2026-08-19T07:44:09.588Z og:title: Brands Can't Stop Tweeting About Star Wars Day og:description: #Maythe4thBeWithYou too, Kleenex og:url: https://time.com/3845676/star-wars-day-brands-social-media/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt209a7fa2ae691ee1/6987ee418e0601675c45e745/star-wars.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2560 og:image:height: 1440 og:image:alt: Star Wars Day og:type: article twitter:card: summary_large_image twitter:title: Brands Can't Stop Tweeting About Star Wars Day twitter:description: #Maythe4thBeWithYou too, Kleenex twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt209a7fa2ae691ee1/6987ee418e0601675c45e745/star-wars.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Brands Can't Stop Tweeting About Star Wars Day > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney May 4, 2015 6:13 PM UTC  Star Wars Day, cosplayer dressed as a "Star Wars" character in Milan Center on May 3, 2015. Star Wars Day, cosplayer dressed as a "Star Wars" character in Milan Center on May 3, 2015. Antonio Masiello—NurPhoto  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney May 4, 2015 6:13 PM UTC Much like like _Mean Girls_ Day (it’s October 3) or _Miss Congeniality_ Day (April 25 — not too hot, not too cold), May 4 became an unofficial Internet holiday once _Star Wars_ fans noticed that “May the Fourth” sounds like a lot like “May the force be with you,” that iconic benediction from a galaxy far, far away. Brands have tried to get in on the action in years past, but with new _Star Wars_ films on their way, the excitement was strong in these ones. Below are some of the highlights from CNN media reporter [Frank Pallotta’](https://twitter.com/frankpallotta)s comprehensive roundup. Some posts are ingenious; others are desperate. But regardless of whether these brands were on the dark side or not, it’s probably safe to assume that at least one of these tweets was written by a twentysomething who hasn’t seen the originals: > [](https://twitter.com/Monster/status/595266821818884097) > [](https://twitter.com/amazon/status/595272267833151488) > [](https://twitter.com/COVERGIRL/status/595224047136342016) > [](https://twitter.com/Whataburger/status/595241450410876929) > [](https://twitter.com/Kleenex/status/595251205447757824) > [](https://twitter.com/FreshDirect/status/595258064112062464) > [](https://twitter.com/HomeDepotCanada/status/595211096941862912) > [](https://twitter.com/ParksCanada/status/595206935038791680) > [](https://twitter.com/Pillsbury/status/595227642028109824) > [](https://twitter.com/USDAFoodSafety/status/595278171735334912) > [](https://twitter.com/Petplan/status/595258127735357440) ### Rare Photos of George Lucas Behind the Scenes of Star Wars  George Lucas and Mark Hamill (Luke Skywalker) on the set of Star Wars: Episode IV - A New Hope in a galaxy far, far away. Lucasfilm  Lucas gives direction to Sir Alec Guinness (Obi-Wan Kenobi) in Episode IV. Lucasfilm  Mark Hamill, Carrie Fisher (Princess Leia) and Harrison Ford (Han Solo) sit around Lucas on the set of The Empire Strikes Back. Lucasfilm  Lucas with Peter Mayhew (Chewbacca), along with Hamill and Ford on the set of Episode IV. Lucasfilm  Lucas directs Peter Cushing (Grand Moff Tarkin) and Carrie Fisher. Lucasfilm  Harrison Ford and Lucas share a moment in Endor on the set of Return of the Jedi. Lucasfilm  Lucas on set filming the opening scene of Star Wars: Episode IV - A New Hope. Lucasfilm  Lucas reviews concept art for Star Wars: Episode II - Attack of the Clones. Lucasfilm  Lucas inspects a model pod racer for Star Wars: Episode I - The Phantom Menace. Lucasfilm  Lucas makes sure that the Death Star is fully armed and operational for Return of the Jedi. Lucasfilm  Lucas holds up Jango Fett's helmet. Lucasfilm  Natalie Portman (Queen Amidala) and Ewan McGregor (Obi-Wan Kenobi) listen to Lucas' directions on the set of Star Wars: Episode III - Revenge of the Sith. Lucasfilm  Lucas directs a lightsaber battle between Ian McDiarmid (Chancellor Palpatine/Darth Sidious) and Samuel L. Jackson (Mace Windu) on the set of Star Wars: Episode III - Revenge of the Sith. Lucasfilm  Lucas sets up camp next to a Bantha on the set of Episode IV. Lucasfilm  Lucas finds the droid he was looking for. 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