![FRANCE-US-IT-INTERNET-TELECOM-INSTAGRAM FRANCE-US-IT-INTERNET-TELECOM-INSTAGRAM](https://api.time.com/wp-content/uploads/2015/04/158602575.jpg?quality=85&w=2400)
When you think of Instagram, you probably think about photos and — maybe — video, not audio. Now the Facebook-owned company wants to change that with the launch of an official @music account, which will feature concert photography, behind-the-scenes shots of your favorite artists, and more.
“Each week, we’ll take a look at the musical experience on Instagram,” Instagram CEO Kevin Systrom wrote Wednesday. “That means showing you a different side of artists you know and love, like Questlove, and introducing you to up-and-coming talents from around the world, like Tricot. It means highlighting music photographers, album illustrators, instrument makers and, of course, fans.”
While the new @music account’s first two uploads are still images, Instagram could tap into its video functionality in interesting ways to deliver concert and in-studio footage. It could also feature sneak preview clips of upcoming musical releases.
More Must-Reads from TIME
- Why Biden Dropped Out
- Ukraine’s Plan to Survive Trump
- The Rise of a New Kind of Parenting Guru
- The Chaos and Commotion of the RNC in Photos
- Why We All Have a Stake in Twisters’ Success
- 8 Eating Habits That Actually Improve Your Sleep
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Contact us at letters@time.com