--- description: The Hulk demands more female representation title: Mark Ruffalo Wants Marvel to Sell More Black Widow Merchandise image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdb383369304d5807/6987806055a8594bdca85f23/mark-ruffalo-infinitely-polar-bear.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Mark Ruffalo Would Really Like Marvel to Sell More Black Widow Merchandise by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Update your preferences in [Account Settings](/account/preferences/) Close Apr 29, 2015 3:43 PM CUT  TORONTO, ON - SEPTEMBER 10: Actor Mark Ruffalo attends the "Infinitely Polar Bear" premiere during the 2014 Toronto International Film Festival at Roy Thomson Hall on September 10, 2014 in Toronto, Canada. (Photo by Jason Merritt/Getty Images) TORONTO, ON - SEPTEMBER 10: Actor Mark Ruffalo attends the "Infinitely Polar Bear" premiere during the 2014 Toronto International Film Festival at Roy Thomson Hall on September 10, 2014 in Toronto, Canada. (Photo by Jason Merritt/Getty Images)Jason Merritt—Getty Images by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Update your preferences in [Account Settings](/account/preferences/) Close Apr 29, 2015 3:43 PM CUT When Mark Ruffalo isn’t busy doing Mark Ruffalo things like [protesting fracking](http://www.theguardian.com/environment/2014/sep/16/mark-ruffalo-obama-ban-fracking-shale-gas-un-summit "undefined") and being handsome, he’s kindly asking Marvel to sell more merchandise representing female characters. Several people have noticed that Marvel [excluded Black Widow](http://www.themarysue.com/black-widow-ultron-merch/ "undefined") (played by Scarlett Johansson) from nearly all of its _Avengers: Age of Ultron_ merchandise. That includes shirts, toys and other products. A [#WheresNatasha ](https://twitter.com/search?q=%23WheresNatasha&src=tyah "undefined")hashtag (referring to Black Widow’s alter ago Natasha Romanoff) made the rounds on Twitter to point out the lack of representation. Mark Ruffalo, who plays the Hulk in the _Avengers_ franchise, noticed Black Widow’s absence too, and called Marvel out on Twitter: > [](https://twitter.com/MarkRuffalo/status/593222325325209601) Ruffalo has also been retweeting comments from fans, who bring up some good points: > [](https://twitter.com/attila71/status/593414002908135425) > [](https://twitter.com/anonymousaspie/status/593410176331419648) > [](https://twitter.com/abbey%5Fmaree/status/593222692297318401) _Read more:_ [_Watch Mark Ruffalo Answer the ‘Sexist’ Questions Scarlett Johansson Always Gets_](http://time.com/3834654/scarlett-johansson-mark-ruffalo/ "undefined") ### See All the Avengers: Age of Ultron Character Posters  Robert Downey Jr. as Iron Man Marvel/Disney  Chris Evans as Captain America Marvel/Disney  Mark Ruffalo as the Hulk Marvel/Disney  Scarlett Johansson as Black Widow Marvel/Disney  Chris Hemsworth as Thor Marvel/Disney  Jeremy Renner as Hawkeye Marvel/Disney  Paul Bettany as Vision Marvel/Disney  Samuel L. Jackson as Nick Fury Marvel/Disney  Elizabeth Olsen as Scarlet Witch Marvel/Disney  Aaron Taylor-Johnson as Quicksilver Marvel/Disney  James Spader as the voice of Ultron Marvel/Disney ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3840017/mark-ruffalo-avengers-age-of-ultron-marvel-black-widow/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3840017/mark-ruffalo-avengers-age-of-ultron-marvel-black-widow/"},"headline":"Mark Ruffalo Would Really Like Marvel to Sell More Black Widow Merchandise","datePublished":"2015-04-29T15:43:03.000Z","dateModified":"2026-05-11T04:47:41.126Z","description":"The Hulk demands more female representation","url":"https://time.com/3840017/mark-ruffalo-avengers-age-of-ultron-marvel-black-widow/","keywords":["Newsfeed","celebrity"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdb383369304d5807/6987806055a8594bdca85f23/mark-ruffalo-infinitely-polar-bear.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdb383369304d5807/6987806055a8594bdca85f23/mark-ruffalo-infinitely-polar-bear.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"\"Infinitely Polar Bear\" Premiere - Arrivals - 2014 Toronto International Film Festival","caption":"\"Infinitely Polar Bear\" Premiere - Arrivals - 2014 Toronto International Film Festival","creditText":"Jason Merritt—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3840017/mark-ruffalo-avengers-age-of-ultron-marvel-black-widow/","name":"Mark Ruffalo Would Really Like Marvel to Sell More Black Widow Merchandise"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"New Avengers Trailer Arrives — Marvel's Avengers Age of Ultron Trailer 2","description":"A new Avengers trailer has been released!","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/FW2bEFbl/poster.jpg?width=720","uploadDate":"2015-01-13T03:52:35.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/FW2bEFbl.m3u8","embedUrl":"https://time.com/3840017/mark-ruffalo-avengers-age-of-ultron-marvel-black-widow/","duration":"PT1M30S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3840017/mark-ruffalo-avengers-age-of-ultron-marvel-black-widow/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```