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---
title: Instagram Introduces Emojis and New Filters
description: Emojis will work in hashtags posts and search and new filters are Lark Reyes and Juno
canonical: https://time.com/3837121/emojis-hastag-instagram-new-filters/
author: Olivia B. Waxman
article:opinion: false
article:content_tier: free
article:published_time: 2015-04-27T19:05:59.000Z
article:modified_time: 2026-05-11T04:47:41.881Z
og:title: You Can Now Use Emojis in Hashtags on Instagram
og:description: Emojis will work in hashtags posts and search and new filters are Lark Reyes and Juno
og:url: https://time.com/3837121/emojis-hastag-instagram-new-filters/
og:site_name: TIME
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og:image:alt: FRANCE-US-IT-INTERNET-TELECOM-INSTAGRAM
og:type: article
twitter:card: summary_large_image
twitter:title: You Can Now Use Emojis in Hashtags on Instagram
twitter:description: Emojis will work in hashtags posts and search and new filters are Lark Reyes and Juno
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf0e1777e6e84b046/6987ed103c16398385455b57/158602554-1.jpg?branch=production&amp;width=594&amp;quality=75&amp;auto=webp&amp;crop=16:9
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltf0e1777e6e84b046/6987ed103c16398385455b57/158602554-1.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9)


# You Can Now Use Emojis in Hashtags on Instagram

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![Olivia B. Waxman](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3c95204947ba81f/6989408e97cdff3ae16b6e48/o_waxman.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)


![Olivia B. Waxman](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3c95204947ba81f/6989408e97cdff3ae16b6e48/o_waxman.jpg?branch=production&width=96&quality=75&auto=webp)

## Olivia B. Waxman


Staff Writer

Apr 27, 2015 7:05 PM UTC

![emojis instagram new filters](https://static.time.com/v3/assets/bltea6093859af6183b/bltf0e1777e6e84b046/6987ed103c16398385455b57/158602554-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

The Instagram logo is displayed on a smartphone on December 20, 2012 in Paris. Instagram backed down on December 18, 2012 from a planned policy change that appeared to clear the way for the mobile photo sharing service to sell pictures without compensation, after users cried foul. Changes to the Instagram privacy policy and terms of service set to take effect January 16 had included wording that appeared to allow people's pictures to be used by advertisers at Instagram or Facebook worldwide, royalty-free. AFP PHOTO / LIONEL BONAVENTURE (Photo credit should read LIONEL BONAVENTURE/AFP/Getty Images)

The Instagram logo is displayed on a smartphone on December 20, 2012 in Paris. Instagram backed down on December 18, 2012 from a planned policy change that appeared to clear the way for the mobile photo sharing service to sell pictures without compensation, after users cried foul. Changes to the Instagram privacy policy and terms of service set to take effect January 16 had included wording that appeared to allow people's pictures to be used by advertisers at Instagram or Facebook worldwide, royalty-free. AFP PHOTO / LIONEL BONAVENTURE (Photo credit should read LIONEL BONAVENTURE/AFP/Getty Images)Lionel Bonaventure/AFP—Getty Images

![Olivia B. Waxman](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3c95204947ba81f/6989408e97cdff3ae16b6e48/o_waxman.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)


![Olivia B. Waxman](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3c95204947ba81f/6989408e97cdff3ae16b6e48/o_waxman.jpg?branch=production&width=96&quality=75&auto=webp)

## Olivia B. Waxman


Staff Writer

Apr 27, 2015 7:05 PM UTC

This Instagram update will make emoji lovers :-) .

The social network has announced that emojis will now show up in hashtags and in the app’s search function, bringing us one step closer to a society that does not have to use words to communicate.

The photo-sharing site is also rolling out a few new filters called “Lark,” “Reyes” and “Juno” (named after Instagram co-founder [Mike Krieger’s dog](https://instagram.com/junopup/)). According to a description of these filters in a [blog post](http://blog.instagram.com/post/117527615957/three-new-filters-and-emoji-hashtags):

---

> “”

---

_Read next:_ [_Google Removes Illustration of Android Robot Urinating on the Apple Logo in Google Maps_](http://time.com/3834979/android-robot-apple-logo-google-maps/?iid=time%5Freadnext)

### Top 10 Tech Product Designs of 2014

![<span style="font-size:medium;"><strong>Nest</strong></span>

Acquired by Google in Jan. 2014, Nest Labs wants to turn your home into a smart device. The home automation system includes Internet-connected smoke detectors and thermostats, which have screens and chic, round designs — a huge design boost for devices that haven't really changed in recent decades. ](https://static.time.com/v3/assets/bltea6093859af6183b/blta917d01c5d8bbb71/69876f1c35ba6faac9c06015/nest-thermostat.jpg?branch=production&width=1200&quality=75&auto=webp)

Nest Acquired by Google in Jan. 2014, Nest Labs wants to turn your home into a smart device. The home automation system includes Internet-connected smoke detectors and thermostats, which have screens and chic, round designs — a huge design boost for devices that haven't really changed in recent decades. Aya Brackett—Nest

![DJI Inspire 1 The latest DJI quadcopter retains the simple style that's made their drones so popular, but adds 4K video capability — and the ability to transmit the HD video wirelessly to an on-the-ground devices. A new ground-facing camera also allows I](https://static.time.com/v3/assets/bltea6093859af6183b/bltf4d1d2fdfff5d26a/69876f6ca988cae3266ab751/dji-inspire.jpg?branch=production&width=1200&quality=75&auto=webp)

DJI Inspire 1 The latest DJI quadcopter retains the simple style that's made their drones so popular, but adds 4K video capability — and the ability to transmit the HD video wirelessly to an on-the-ground devices. A new ground-facing camera also allows Inspire 1 to fly steadily to keep the video footage clean. DJI


![<span style="font-size:medium;"><strong>iPhone 6 and 6 Plus</strong></span>

Bigger is better, or so the critics cried, calling for Apple to make a supersized phone. That was before Apple quieted them with the release of the iPhone 6 Plus in September, the company’s largest iPhone ever. With an alluring 5.5-inch display that makes it feel something like a portable iPad, the phone is is a challenge to Samsung’s larger models. Along with a powerful 8-megapixel camera and longer battery life, the phone is more a statement than an answer.](https://static.time.com/v3/assets/bltea6093859af6183b/blt2706267ebbe9515f/69876f1b2dce0110aa9dc7c0/iphone-6-plus.jpg?branch=production&width=1200&quality=75&auto=webp)

iPhone 6 and 6 Plus Bigger is better, or so the critics cried, calling for Apple to make a supersized phone. That was before Apple quieted them with the release of the iPhone 6 Plus in September, the company’s largest iPhone ever. With an alluring 5.5-inch display that makes it feel something like a portable iPad, the phone is is a challenge to Samsung’s larger models. Along with a powerful 8-megapixel camera and longer battery life, the phone is more a statement than an answer. Apple

![Osmo Tangram](https://static.time.com/v3/assets/bltea6093859af6183b/blt1c37a0c7d2daf7f5/698764680b72e33d4b6db668/osmp-tangram.jpg?branch=production&width=1200&quality=75&auto=webp)

Osmo Tangram Tired of seeing your kids staring at screens like zombies? This iPad game brings virtual play to life. A reflector equipped with artificial intelligence snaps over your iPad's camera and can sense when objects are moving (or being drawn) on a pad in front of it. Osmo comes with three games, all of which promote creativity and—because it’s best played in groups—social intelligence. The best way to understand how Osmo works is by watching the video of kids who have never played with the device before testing it out for the first time. Osmo

![<span style="font-size:medium;"><strong>Tesla 2014 Model S</strong></span>

Tesla 2014 Model S has been praised both for its luxury feel and high-tech interior. The electric car offers instantaneous acceleration from a stop, a function very few other cars on the market provide. ](https://static.time.com/v3/assets/bltea6093859af6183b/bltb2bd2ad4eb1a7882/69876f1ccd68487185098a72/tesla-model-s.jpg?branch=production&width=1200&quality=75&auto=webp)

Tesla 2014 Model S Tesla 2014 Model S has been praised both for its luxury feel and high-tech interior. The electric car offers instantaneous acceleration from a stop, a function very few other cars on the market provide. Tesla


![Jawbone's Up3 wristband](https://static.time.com/v3/assets/bltea6093859af6183b/blt6ea9e9d1b55d101d/69876ad9cd1bba13ce6f3bd7/jawbone-up3.jpg?branch=production&width=1200&quality=75&auto=webp)

Jawbone's UP3 Wristband Depending on your view, Jawbone is on the road to making us all super fit athletes or brutally efficient cyborgs who operate by data alone. How many minutes of REM sleep did I get last night? What’s the difference between my heart rate while resting and during a workout? How hydrated am I? How many calories did I burn on my last run? Jawbone UP3 answers all those questions better than any other Jawbone did before. The $179 wearable fits on your wrist and comes in black and silver. Jawbone

![<span style="font-size:medium;"><strong>Square Stand
</strong></span>
The iPad holder and credit card reader launched last year with the goal of transforming an iPad into a point-of-sale. The sleek, white stand also offers an enhanced credit card reader, and can be adapted to include a cash register.](https://static.time.com/v3/assets/bltea6093859af6183b/bltdba4412d5ef0ccb6/69876f1c5f570f43d3b143e1/square-stand.jpg?branch=production&width=1200&quality=75&auto=webp)

Square Stand The iPad holder and credit card reader launched last year with the goal of transforming an iPad into a point-of-sale. The sleek, white stand also offers an enhanced credit card reader, and can be adapted to include a cash register. Square

![Nerf Rebelle Rapid Red Blaster](https://static.time.com/v3/assets/bltea6093859af6183b/blt213aab3d6fae9fb7/698765a5cd684824f0097a7b/nerf-rebelle-rapid-red-blaster.jpg?branch=production&width=1200&quality=75&auto=webp)

Nerf Rebelle Rapid Red Blaster Last year, Nerf decided to even the battlefield and create a new line of guns, arrows and crossbows specifically for girls. The resulting Nerf Rebelle line takes a cue from the success of The Hunger Games: The box is covered with tweens styled like that series' hero, Katniss Everdeen. Hasbro


![Oculus Rift Crescent Bay The latest Oculus Rift prototype, Crescent Bay, marks one step further before the commercial release of the virtual reality handset. Crescent Bay features upgrades like 360-degree head tracking, a lighter weight, and high-quality](https://static.time.com/v3/assets/bltea6093859af6183b/blte6f8ff205d1feb1e/69876f6e8e0601215c459486/crescent-bay-front-pers-on-light.jpg?branch=production&width=1200&quality=75&auto=webp)

Oculus Rift Crescent Bay The latest Oculus Rift prototype, Crescent Bay, marks one step further before the commercial release of the virtual reality handset. Crescent Bay features upgrades like 360-degree head tracking, a lighter weight, and high-quality audio. Lucky participants in the demos recalled the mind-boggling immersion in the scenes they were watching. The consumer version, Oculus Rift, is expected to launch as early as April 2015. Oculus VR

![<span style="font-size:medium;"><strong>Qualcomm WiPower
</strong></span>

Sick of tangled phone charging cables? Qualcomm WiPower allows you to power up your phone without plugging it in — a function that, to most people, is basically magic. The wireless charging pad eliminates the fuss of power chords, while also allowing you to turn everyday furniture like tables and chairs into charging surfaces.](https://static.time.com/v3/assets/bltea6093859af6183b/blt244d11dd9e0d6e70/69876f1d0b72e3e8fc6dca72/qualcomm-wipower-image.jpg?branch=production&width=1200&quality=75&auto=webp)

Qualcomm WiPower Sick of tangled phone charging cables? Qualcomm WiPower allows you to power up your phone without plugging it in — a function that, to most people, is basically magic. The wireless charging pad eliminates the fuss of power chords, while also allowing you to turn everyday furniture like tables and chairs into charging surfaces. Qualcomm

[_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/autoplay/?xid=spl-fullbrief-article)

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