--- title: German Theaters Threaten To Extend Boycott of Disney Movies description: Hundreds of small movie theaters in Germany are threatening to extend their boycott of the film The Avengers: Age of Ultron to include all future films from Disney in protest of the company's rental fee hike. canonical: https://time.com/3836663/german-theaters-boycott-disney/ author: Alexandra Sifferlin article:opinion: false article:content_tier: free article:published_time: 2015-04-27T16:49:15.000Z article:modified_time: 2026-02-22T06:42:24.414Z article:section: Entertainment og:title: German Theaters Threaten To Extend Boycott of Disney Movies og:description: Hundreds of small movie theaters in Germany are threatening to extend their boycott of the film The Avengers: Age of Ultron to include all future films from Disney in protest of the company's rental fee hike. og:url: https://time.com/3836663/german-theaters-boycott-disney/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: German Theaters Threaten To Extend Boycott of Disney Movies twitter:description: Hundreds of small movie theaters in Germany are threatening to extend their boycott of the film The Avengers: Age of Ultron to include all future films from Disney in protest of the company's rental fee hike. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Is Why Germans May Not Be Able to See _The Avengers_ by [Alexandra Sifferlin](/author/alexandra-sifferlin/) ## Alexandra Sifferlin Apr 27, 2015 4:49 PM CUT by [Alexandra Sifferlin](/author/alexandra-sifferlin/) ## Alexandra Sifferlin Apr 27, 2015 4:49 PM CUT Hundreds of small movie theaters in Germany are threatening to extend their boycott of the film _The Avengers: Age of Ultron_ to include all future films from Disney in protest of the company’s rental fee hike. 193 towns in Germany refused to show the film after Disney raised its rental fee (the amount Disney collects from ticket sales) for its films from 47.7% to 53%, [according to The Hollywood Reporter](http://www.hollywoodreporter.com/news/german-theaters-threaten-extend-disney-791584 "undefined"). The smaller theaters say this puts them at a financial disadvantage since Disney focuses its advertising on larger cities. This means they don’t benefit from the studio’s advertising and have to use more resources, which is why they’ve historically had lower rental fees. Disney has told the theaters that it is not changing the fees, leading the theaters to argue that if Disney does not meet demands, the boycott will extend to all upcoming titles from the studio. The size of the impact is hard to pin down. According to THR, the theater boycott includes 686 screens, but not all of the screens were going to show _The Avengers._ The loss of screens not playing the film is likely closer to under 200. \[[_THR_](http://www.hollywoodreporter.com/news/german-theaters-threaten-extend-disney-791584 "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3836663/german-theaters-boycott-disney/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3836663/german-theaters-boycott-disney/"},"headline":"This Is Why Germans May Not Be Able to See The Avengers","datePublished":"2015-04-27T16:49:15.000Z","dateModified":"2026-02-22T06:42:24.414Z","description":"Small theaters are upset over rental fee hike","url":"https://time.com/3836663/german-theaters-boycott-disney/","keywords":["movies","Germany","Boycott","Disney","The Avengers"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Alexandra Sifferlin","jobTitle":null,"url":"https://time.com/author/alexandra-sifferlin/"}],"articleSection":"Entertainment","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3836663/german-theaters-boycott-disney/","name":"This Is Why Germans May Not Be Able to See The Avengers"}}]}] ```