--- description: Three new spots on the launch of the company's latest gadget title: These Are Apple's New Watch Ads image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Advertising](/tag/advertising/) ## Advertising Update your preferences in [Account Settings](/account/preferences/) Close # The New Apple Watch Ad Will Break Your Heart into a Million Tiny Pieces by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Apr 24, 2015 12:54 PM CUT by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Apr 24, 2015 12:54 PM CUT The Apple Watch [launches today](http://time.com/3833739/apple-watch-unboxing/ "undefined"). And the company is ramping up its marketing campaign with three new ads. Titled ‘Rise’, ‘Up’ and ‘Us,’ the spots highlight everyday activities enhanced by the Watch. The ads are distinctly more style-focused than the firm’s other product-focused marketing. ‘Us’ (above) is about couples, love, and what’s likely a first, the soupçon of sex. It highlights the Watch’s communication features such as Digital Touch sketch, tap and heartbeat sharing features, and animated emoji. The other two spots, ‘Rise’ and ‘Up’ (both below), focus on daily routines and working out. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3834267/apple-watch-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3834267/apple-watch-ad/"},"headline":"The New Apple Watch Ad Will Break Your Heart into a Million Tiny Pieces","datePublished":"2015-04-24T12:54:05.000Z","dateModified":"2026-02-22T06:39:09.612Z","description":"It's about love—and a smartwatch","url":"https://time.com/3834267/apple-watch-ad/","keywords":["Advertising","Apple","Gadgets","Technology","Media","commercials","Apple watch"],"thumbnailUrl":"","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/advertising/","name":"Advertising"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3834267/apple-watch-ad/","name":"The New Apple Watch Ad Will Break Your Heart into a Million Tiny Pieces"}}]}] ```