Google has let the world in on a recent change to its carefully protected search algorithm. Starting Tuesday, the company is boosting the ranking for mobile-friendly websites and demoting those pages that don’t load well on smartphones.
The search giant first announced the change back in February, and the move has earned the moniker “Mobilegeddon” as anxiety over the algorithm tweak has grown in recent weeks. The end result should benefit users, who will less often be sent to hard-to-navigate websites designed for desktop computers.
The shift will also help Google, which is fiercely competing with apps dedicated to specific services (think Amazon for shopping, Yelp for restaurant reviews) that are siphoning away inquiries users could be typing into a Google search bar.