Beyonce Has a Gold Apple Watch You Can't Buy

An exceedingly rare, gold-on-gold Apple Watch has been spotted once again, this time on the wrist of pop icon Beyoncé, as Apple continues a stealthy but star-studded campaign to promote the watch as the ultimate luxury apparel item.

An image of the gold watch, combined with a gold link bracelet, was posted to the singer’s official blog on Monday. The sighting comes one week after designer Karl Lagerfeld sported a similar looking watch, bringing the grand tally of gold-on-gold watch sightings to two.

The custom design underscores Apple’s strategy to segment shoppers along a sliding scale of luxury, beginning with the $349 Watch Sport and nearly peaking at $17,000 for the Apple Watch Edition. The retail value for Beyonce and Lagerfeld’s custom-designed watches has not been revealed, however, as they’re not for sale.

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Here's What the Newest Apple Watch Apps Look Like and Can Do

Request a ride on Uber.

Apple

Be alerted when you receive a notification with a gentle tap by the Taptic Engine.

Apple

Scroll through and like images on Instagram.

Apple

Of course, check the time

Apple

Check into your hotel and unlock your room using the SPG app.

Apple

Pull your boarding pass from Passbook when you’re near the airport.

Apple

Purchase items using Apple Pay.

Apple

Accept or decline phone calls.

Apple

Get timely activity reminders and progress updates throughout the day.

Apple

Raise your wrist and say “Hey Siri” to do all kinds of things with Apple Watch.

Apple

Receive your iPhone notifications.

Apple

Track your fitness using the Workout app.

Apple

Track your activity using the Workout app.

Apple

Get quick summaries of the information you use most using Glances, by swiping up.

Apple

Control your music using Now Playing.

Apple

In addition to timekeeping, communications, and health and fitness, Apple Watch lets you do so much more.

Apple

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