Will California’s Drought Mean More Expensive Jeans?

1 minute read

Drought and water shortages could push California’s cotton acreage to its lowest levels since the early 1930s, and that could become a problem for yet another industry that the state currently dominates—high-end apparel manufacturing.

California accounts for most of the U.S. production of an economically important, high-end type of cotton called Pima. A reduction in the crop could spell trouble for the local apparel makers—many of them in Los Angeles—that are already bracing for the state’s first mandatory water reductions.

“There’s going to be some major impacts into our company, primarily as a result of the water problems that…

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