--- title: The Ben and Jerry’s Ice Cream Burrito Is Really, Truly Happening description: Technically, it's called a BRRR-ito canonical: https://time.com/3826286/ben-and-jerrys-ice-cream-burrito/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2015-04-17T11:48:16.000Z article:modified_time: 2026-04-13T07:18:51.217Z og:title: The Ben and Jerry’s Ice Cream Burrito Is Really, Truly Happening og:description: Technically, it's called a BRRR-ito og:url: https://time.com/3826286/ben-and-jerrys-ice-cream-burrito/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: The Ben and Jerry’s Ice Cream Burrito Is Really, Truly Happening twitter:description: Technically, it's called a BRRR-ito twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # The Ben and Jerry’s Ice Cream Burrito Is Really, Truly Happening by [Lydia Price / People](https://time.com/author/people/) ## Lydia Price / People Apr 17, 2015 11:48 AM UTC by [Lydia Price / People](https://time.com/author/people/) ## Lydia Price / People Apr 17, 2015 11:48 AM UTC The dream you didn’t know you had has finally come true: Ben & Jerry’s will be selling [ice cream burritos](http://greatideas.people.com/2015/01/30/ice-cream-burrito-recipe-duff-goldman-super-bowl-snacks/)—officially called “Brrr-itos.” With a “soft and chewy” waffled crepe-like wrap enveloping two scoops of [any Ben & Jerry’s flavor](http://greatideas.people.com/2015/01/13/ben-and-jerrys-cookie-butter-core-ice-creams-taste-test/), topped with fudge and chocolate cookie crumbs, the brrr-ito sounds like a treat for any day of the year. But it was no accident the ice cream kings choose April 20 (also known as National Munchies Day), to launch the novelty, as evidenced by the slack jawed, hungry-eyed fans in their promo vid: Unfortunately though, you won’t be able to grab a brrr-ito from your local convenience store at 1 a.m. mid Netflix binge — freshly made brrr-itos will be available exclusively at the company’s scoop shops. Patrons have the impossible choice of which two flavors to pack in the ice cream burrito, and the company has compiled a list of combo ideas [on its site](http://www.benjerry.com/scoop-shops/brrr-ito/brrr-ito-flavor-combos). Which, at this moment, is serving no other purpose than worsening our afternoon chocolate craving. Chocolate Fudge Brownie _and_ Chocolate Chip Cookie Dough? Try to contain your drool. [_This article originally appeared on People.com_](http://greatideas.people.com/2015/04/16/ben-jerrys-ice-cream-burritos-brritos/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3826286/ben-and-jerrys-ice-cream-burrito/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3826286/ben-and-jerrys-ice-cream-burrito/"},"headline":"The Ben and Jerry’s Ice Cream Burrito Is Really, Truly Happening","datePublished":"2015-04-17T11:48:16.000Z","dateModified":"2026-04-13T07:18:51.217Z","description":"Technically, it's called a BRRR-ito","url":"https://time.com/3826286/ben-and-jerrys-ice-cream-burrito/","keywords":["Newsfeed","Food & Beverage"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Lydia Price / People"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3826286/ben-and-jerrys-ice-cream-burrito/","name":"The Ben and Jerry’s Ice Cream Burrito Is Really, Truly Happening"}}]}] ```